Black Friday Tip #4: Offer exclusive discounts on social media
Posted: Wed Feb 12, 2025 8:45 am
What better way to reward the customers who follow your brand the most closely than to provide exclusive discounts in places like social media and your email newsletter.
This tactic also serves as a way to convince others to nurse database follow you on social media or join your email newsletter, as you can tell customers that the only way to get the discount is through these channels.
Try-Shopify
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Black Friday discount tips for print on demand
Almost every ecommerce platform offers the ability to create a discount code. In Shopify , use the Discounts section to generate a unique discount code that will reduce the total amount of a cart or product by a percentage or a fixed amount.
create a Shopify discount code
If you want the code to be exclusive to one channel, share it only on that channel. There's always a chance it will end up on discount code sites or with other customers, but it still makes your social accounts the fastest way to get the discount.
You might even consider limiting the discount code to specific customer segments you've made in Shopify, or certain channels you've configured in your dashboard.
There are other apps for creating exclusive discount codes for specific products or channels. The Discount app offers automated discount campaigns while also allowing for discount code segmentation and volume discounts.
Discounty app works well Black Friday print on demand tips
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Black Friday Tip #5: Use sales tactics that increase cart value
One way to boost Black Friday sales, specifically for a print-on-demand business, is to use strategies that convince customers to add something extra to their cart. Sometimes it's a little nudge, but other times you can offer a huge bonus if they reach a certain price point in their cart.
Here are your best bets:
Upsells : Include related items that complement the current item in the cart. Upsells work well for print-on-demand businesses because you can offer the same print someone wants on a mug and sell it as a beer koozie or coaster.
Cross-sells : Slightly different from upselling, cross-selling shows relevant products that aren’t necessarily related to the product, but may be related in some way. You can show products from the same category (like sweaters and hoodies) while someone is shopping, or on product pages.
Free gifts for minimum purchase amounts : We’ve seen this time and time again. The store displays a banner at the top of the website announcing that all purchases over $100 will receive a free keychain or mug. This is especially useful for print-on-demand stores because you can choose a relatively inexpensive item and significantly increase sales.
Buy one, get one offer : This is one of the most effective “value-added” marketing techniques of all time. Instead of discounting a single product, you encourage customers to save by buying more. You can even opt for a “buy three, get one free” promotion or some other variation to improve margins.
Free Shipping on Minimum Purchase Amounts : Similar to giving away a free gift for a minimum purchase amount, this method ties in something everyone wants with their purchase: free shipping. Add this promotion to your banners, then have the free shipping discount trigger automatically through your Shopify store or other ecommerce platform.
Product Bundles : Product bundles provide real value to the customer while increasing your store's average cart value. Create brand new product pages with multiple similar products bundled together into one. Don't forget to mention how much money people will save when they choose one of the bundles.
This tactic also serves as a way to convince others to nurse database follow you on social media or join your email newsletter, as you can tell customers that the only way to get the discount is through these channels.
Try-Shopify
Advertisement
Black Friday discount tips for print on demand
Almost every ecommerce platform offers the ability to create a discount code. In Shopify , use the Discounts section to generate a unique discount code that will reduce the total amount of a cart or product by a percentage or a fixed amount.
create a Shopify discount code
If you want the code to be exclusive to one channel, share it only on that channel. There's always a chance it will end up on discount code sites or with other customers, but it still makes your social accounts the fastest way to get the discount.
You might even consider limiting the discount code to specific customer segments you've made in Shopify, or certain channels you've configured in your dashboard.
There are other apps for creating exclusive discount codes for specific products or channels. The Discount app offers automated discount campaigns while also allowing for discount code segmentation and volume discounts.
Discounty app works well Black Friday print on demand tips
Go to the top
Black Friday Tip #5: Use sales tactics that increase cart value
One way to boost Black Friday sales, specifically for a print-on-demand business, is to use strategies that convince customers to add something extra to their cart. Sometimes it's a little nudge, but other times you can offer a huge bonus if they reach a certain price point in their cart.
Here are your best bets:
Upsells : Include related items that complement the current item in the cart. Upsells work well for print-on-demand businesses because you can offer the same print someone wants on a mug and sell it as a beer koozie or coaster.
Cross-sells : Slightly different from upselling, cross-selling shows relevant products that aren’t necessarily related to the product, but may be related in some way. You can show products from the same category (like sweaters and hoodies) while someone is shopping, or on product pages.
Free gifts for minimum purchase amounts : We’ve seen this time and time again. The store displays a banner at the top of the website announcing that all purchases over $100 will receive a free keychain or mug. This is especially useful for print-on-demand stores because you can choose a relatively inexpensive item and significantly increase sales.
Buy one, get one offer : This is one of the most effective “value-added” marketing techniques of all time. Instead of discounting a single product, you encourage customers to save by buying more. You can even opt for a “buy three, get one free” promotion or some other variation to improve margins.
Free Shipping on Minimum Purchase Amounts : Similar to giving away a free gift for a minimum purchase amount, this method ties in something everyone wants with their purchase: free shipping. Add this promotion to your banners, then have the free shipping discount trigger automatically through your Shopify store or other ecommerce platform.
Product Bundles : Product bundles provide real value to the customer while increasing your store's average cart value. Create brand new product pages with multiple similar products bundled together into one. Don't forget to mention how much money people will save when they choose one of the bundles.