The importance of site structure

[sharminakter]

You can also use the Keyword Opportunities tool to see if your competitors' sites are revealing opportunities for yours, as well as to find out what topics two or more competitors are covering.


You'll also be able to see shared keywords, unique opportunities, and more, which will help guide your keyword strategy and ensure you're covering all your bases (even if that means planning out what content to create).


At this point you need to think about:

Main topics you will cover (and use for pillar pages)
Subtopics of these topics (usually based on long tail and question keywords)
Plan your site structure and hierarchy
Developing your site structure is key to success. Define your topic vietnam telegram data clusters, determine your pillar page for each cluster, and then expand on them by planning supporting content.

Your pillars are high-level content pages that cover the topic in a broad sense. When planning your pillar pages, you should think about how you can cover a broad topic in a general way. This leaves room to dive deeper into the specifics in the corresponding cluster.

Cluster pages are more in-depth and answer specific questions related to the broader topic of the pillar page. They should then link back to the pillar page, which provides a clear understanding of how your content is connected.

At this point, it's helpful to create a visual map of your site structure to see how topic clusters fit together and where specific pages and posts should be placed.

For this, you can use a free platform like Gloomaps .