5 key points to interpret Analytics and analyze data easily!
Posted: Wed Feb 12, 2025 6:48 am
In the field of digital marketing, the most indispensable thing is the ability to interpret data. If you cannot read the important information brought by the data, it is equivalent to wasting these valuable data!
Google Analytics is one of the important analysis tools that are indispensable for websites. How to understand GA data? The KPN team has listed five key reports to help you quickly understand the consumer profile!
Google Analytics is a basic data analysis tool that every website must have! This time, KPN office 365 database will briefly explain the 5 key points of interpretation, so that you can easily see from the data what consumers are thinking and how we can optimize the website experience!
1. Understand your online customer profile
Through the various reports in "Target Audience", we can use data to understand the composition of visitors entering the website and know whether the visitors are your target audience.
Here are the three most common indicators that the Qibao team observes:
Customer segment: In the customer segment indicators, you can see the data of age group and gender respectively, so that you can quickly know the age group and gender with good conversion results. When you carry out marketing activities in the future, you can strengthen the publicity efforts for such audiences.
Interests: The interest indicators include “similar interest categories” and “potential target consumer segments”.
Similar interest categories - will show your visitors what other interests they usually have, such as travel enthusiasts.
Segmentation of potential target consumers - it can be seen which services or products visitors are willing to buy in the near future and actively collect information, such as Morocco travel.
By observing the interests of consumers and potential consumers, we can actually roughly portray the consumer profile, which is also useful for designing future marketing activities.
Mobile devices: As consumers now spend more and more time and more frequently searching, browsing, and shopping on their mobile phones, this indicator can help us understand the experience of visitors from different devices when visiting the official website, such as bounce rate, dwell time, etc., and thus optimize and improve the website pages for desktop or mobile phones.
Google Analytics is one of the important analysis tools that are indispensable for websites. How to understand GA data? The KPN team has listed five key reports to help you quickly understand the consumer profile!
Google Analytics is a basic data analysis tool that every website must have! This time, KPN office 365 database will briefly explain the 5 key points of interpretation, so that you can easily see from the data what consumers are thinking and how we can optimize the website experience!
1. Understand your online customer profile
Through the various reports in "Target Audience", we can use data to understand the composition of visitors entering the website and know whether the visitors are your target audience.
Here are the three most common indicators that the Qibao team observes:
Customer segment: In the customer segment indicators, you can see the data of age group and gender respectively, so that you can quickly know the age group and gender with good conversion results. When you carry out marketing activities in the future, you can strengthen the publicity efforts for such audiences.
Interests: The interest indicators include “similar interest categories” and “potential target consumer segments”.
Similar interest categories - will show your visitors what other interests they usually have, such as travel enthusiasts.
Segmentation of potential target consumers - it can be seen which services or products visitors are willing to buy in the near future and actively collect information, such as Morocco travel.
By observing the interests of consumers and potential consumers, we can actually roughly portray the consumer profile, which is also useful for designing future marketing activities.
Mobile devices: As consumers now spend more and more time and more frequently searching, browsing, and shopping on their mobile phones, this indicator can help us understand the experience of visitors from different devices when visiting the official website, such as bounce rate, dwell time, etc., and thus optimize and improve the website pages for desktop or mobile phones.