What are the key points for measuring LINE ad conversions?
Posted: Wed Feb 12, 2025 6:33 am
LINE Ad Conversion Measurement MethodNow, let's introduce some key points for measuring LINE ad conversions.
Keep track of your overall ad account numbers
When analyzing a single campaign or ad group, as in this case, you need to know the figures for the entire ad account .
Even if individual numbers have improved, the performance of the account as a whole may be declining.
Make sure you understand the big picture to avoid any misunderstandings.
Let's check how each measure affects your account and make improvements.
Identify what you want to improve
Make sure you clarify what you want to achieve by measuring LINE ad conversions .
If you measure LINE ad conversions just to see the data, nothing will come from it.
I can't even find a clue to improve it.
You need to first clarify how you can solve the issues croatia telegram data you are currently facing, and then think about and analyze what indicators you should look at to do so.
Make sure to check the correlation between the metrics before measuring your LINE ad conversions.
Prioritize your actions
Once you have determined the indicators and items that need to be improved through LINE Ad conversion measurement, prioritize them .
It's not a good idea to just do everything blindly.
Find numbers and indicators that are likely to produce results, and prioritize analyzing and improving them.
What should I do if LINE Ads conversion measurement is not working properly?
LINE Ad Conversion Measurement MethodLet's take a look at what to do if conversion tracking isn't working.
Custom conversions not "available"
Sometimes your custom conversions may not have a status of "Available."
Custom conversions are a feature that measures conversions in a way other than using conversion codes, but they are only measured when a conversion occurs through a LINE ad .
Once a conversion has been recorded, the status will change to "Available".
If it is not "Available",
No conversions have occurred via LINE ads
The base code is not set correctly
Custom event code is not installed correctly
Possible causes include the following.
Please note that before ads are delivered, there will be no conversions from LINE ads , so they will not be "available."
When a conversion occurs based on the conditions created in Custom Conversion, you will be able to view the measurement results in the admin screen or reports.
Conversions not being tracked
Conversions may not be recorded or there may be discrepancies in the number of conversions recorded.
In this case, the possible causes are as follows:
[If conversions are not being measured, or the number of conversions on the management screen is low compared to other companies' measurement tools, etc.]
LINE Tag is not installed in the correct format
The measurement rules for LINE Ads are different from those of other companies’ measurement tools.
The domains of the ad destination and the page where the conversion code is installed are different.
[If the number of conversions on the management screen is high compared to other companies' measurement tools, etc.]
There is an error in the installation of the LINE Tag.
User behavior
Let's take a look at each one.
Keep track of your overall ad account numbers
When analyzing a single campaign or ad group, as in this case, you need to know the figures for the entire ad account .
Even if individual numbers have improved, the performance of the account as a whole may be declining.
Make sure you understand the big picture to avoid any misunderstandings.
Let's check how each measure affects your account and make improvements.
Identify what you want to improve
Make sure you clarify what you want to achieve by measuring LINE ad conversions .
If you measure LINE ad conversions just to see the data, nothing will come from it.
I can't even find a clue to improve it.
You need to first clarify how you can solve the issues croatia telegram data you are currently facing, and then think about and analyze what indicators you should look at to do so.
Make sure to check the correlation between the metrics before measuring your LINE ad conversions.
Prioritize your actions
Once you have determined the indicators and items that need to be improved through LINE Ad conversion measurement, prioritize them .
It's not a good idea to just do everything blindly.
Find numbers and indicators that are likely to produce results, and prioritize analyzing and improving them.
What should I do if LINE Ads conversion measurement is not working properly?
LINE Ad Conversion Measurement MethodLet's take a look at what to do if conversion tracking isn't working.
Custom conversions not "available"
Sometimes your custom conversions may not have a status of "Available."
Custom conversions are a feature that measures conversions in a way other than using conversion codes, but they are only measured when a conversion occurs through a LINE ad .
Once a conversion has been recorded, the status will change to "Available".
If it is not "Available",
No conversions have occurred via LINE ads
The base code is not set correctly
Custom event code is not installed correctly
Possible causes include the following.
Please note that before ads are delivered, there will be no conversions from LINE ads , so they will not be "available."
When a conversion occurs based on the conditions created in Custom Conversion, you will be able to view the measurement results in the admin screen or reports.
Conversions not being tracked
Conversions may not be recorded or there may be discrepancies in the number of conversions recorded.
In this case, the possible causes are as follows:
[If conversions are not being measured, or the number of conversions on the management screen is low compared to other companies' measurement tools, etc.]
LINE Tag is not installed in the correct format
The measurement rules for LINE Ads are different from those of other companies’ measurement tools.
The domains of the ad destination and the page where the conversion code is installed are different.
[If the number of conversions on the management screen is high compared to other companies' measurement tools, etc.]
There is an error in the installation of the LINE Tag.
User behavior
Let's take a look at each one.