Amid the crisis, online gift store almost triples its sales
Posted: Sat Dec 07, 2024 3:39 am
07 August, 2020 @ 7:52 pmby Gonçalo Sousain Digital Strategy Success Stories , E-Commerce , News , WebsitesLeave a comment
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Erechim, RS 7/8/2020 – “The need to be digital has been intensified by the pandemic, but having an online store is not enough if the right tools are not used”
With less investment, Mundo Wine, an online store for personalized gifts, saw a 284% increase in sales compared to the same period last year. With more traffic, more orders and a much stronger revenue, the store is celebrating its results even in a period of crisis, since between April and July 2020, it saw its revenue increase by 396%.
Growth of 284% during the pandemic. This statistic may not sound like news, but it is among sectors classified as essential at this time. It turns out that this number belongs to Mundo Wine , an online store specializing in france email list personalized gifts, decorative items and accessories for wine lovers.
“We were already prepared to face a recession, especially in April and May,” emphasizes manager Celize Gelain. Mundo Wine’s turning point, however, came when the owner decided not to accept with crossed arms that the economic situation would justify the drop in sales.
Doubly online
While many understood social isolation as a threat to their businesses, Mundo Wine, which has been in the market for almost 4 years, saw that it was possible to reverse the impacts of social isolation and make moments at home even more special.
“We already had an online store, with logistics fully prepared to sell throughout Brazil. We quickly realized that advertising would be an important way to make us stand out, but the way we were doing it, the results were always similar,” adds the manager.
Until April, the online store focused all its efforts on paid media internally, among team members. “We realized that reviewing paid media campaigns could be a good way to seize the moment and transform it into a business opportunity. We were already familiar with AstrusWeb’s work and it was this expertise in digital strategies that we were looking for. We had no doubts when it came to contacting the company and establishing a partnership to increase our sales,” says Celize.
The importance of digital strategy
“The need to be digital has been heightened by the pandemic. Since March, companies have been looking for our e-commerce platform. The fact is that the internet is an increasingly competitive space, which means that having an online store is not enough if you don’t use the right strategies to be found,” explains Vanderlei Carminatti, CEO of AstrusWeb , an agency specializing in digital strategy.
By applying the right strategies, with just two months of work, AstrusWeb transformed Mundo Wine's sales into impressive results for the period of social isolation.
With an investment in advertising 4% lower than usual, in June 2020 the online store achieved a growth of 284.31% compared to the same period in 2019. Comparing the period between April and July 2020, its revenue increased by 396%. With more traffic, more orders and a much more robust revenue, the online store celebrates the results even in times of crisis, proving that it is possible to do much more when digital tools are used properly.
“I believe that the great secret of the partnership with Astrus was the depth of the analysis and the technical capacity to investigate in order to reprogram and make the right decisions, which is fantastic. I felt that there was no way to do such work within the company and I can only applaud them, because it gives me much more peace of mind and confidence to continue working”, concludes the owner.
Share this article
Erechim, RS 7/8/2020 – “The need to be digital has been intensified by the pandemic, but having an online store is not enough if the right tools are not used”
With less investment, Mundo Wine, an online store for personalized gifts, saw a 284% increase in sales compared to the same period last year. With more traffic, more orders and a much stronger revenue, the store is celebrating its results even in a period of crisis, since between April and July 2020, it saw its revenue increase by 396%.
Growth of 284% during the pandemic. This statistic may not sound like news, but it is among sectors classified as essential at this time. It turns out that this number belongs to Mundo Wine , an online store specializing in france email list personalized gifts, decorative items and accessories for wine lovers.
“We were already prepared to face a recession, especially in April and May,” emphasizes manager Celize Gelain. Mundo Wine’s turning point, however, came when the owner decided not to accept with crossed arms that the economic situation would justify the drop in sales.
Doubly online
While many understood social isolation as a threat to their businesses, Mundo Wine, which has been in the market for almost 4 years, saw that it was possible to reverse the impacts of social isolation and make moments at home even more special.
“We already had an online store, with logistics fully prepared to sell throughout Brazil. We quickly realized that advertising would be an important way to make us stand out, but the way we were doing it, the results were always similar,” adds the manager.
Until April, the online store focused all its efforts on paid media internally, among team members. “We realized that reviewing paid media campaigns could be a good way to seize the moment and transform it into a business opportunity. We were already familiar with AstrusWeb’s work and it was this expertise in digital strategies that we were looking for. We had no doubts when it came to contacting the company and establishing a partnership to increase our sales,” says Celize.
The importance of digital strategy
“The need to be digital has been heightened by the pandemic. Since March, companies have been looking for our e-commerce platform. The fact is that the internet is an increasingly competitive space, which means that having an online store is not enough if you don’t use the right strategies to be found,” explains Vanderlei Carminatti, CEO of AstrusWeb , an agency specializing in digital strategy.
By applying the right strategies, with just two months of work, AstrusWeb transformed Mundo Wine's sales into impressive results for the period of social isolation.
With an investment in advertising 4% lower than usual, in June 2020 the online store achieved a growth of 284.31% compared to the same period in 2019. Comparing the period between April and July 2020, its revenue increased by 396%. With more traffic, more orders and a much more robust revenue, the online store celebrates the results even in times of crisis, proving that it is possible to do much more when digital tools are used properly.
“I believe that the great secret of the partnership with Astrus was the depth of the analysis and the technical capacity to investigate in order to reprogram and make the right decisions, which is fantastic. I felt that there was no way to do such work within the company and I can only applaud them, because it gives me much more peace of mind and confidence to continue working”, concludes the owner.