After creating a story to reach your goal according to the customer journey map you created , design scenarios to match the points at which attitude changes .
When designing a scenario, you will decide the number of steps (how many emails to send), the content of the email at each step (what information to provide), and the sending interval (when to send them).
There are no specific rules for the number of steps, content bangladesh telegram data of the email, or intervals for sending, so think about what scenario would be best to achieve your goal and create each one accordingly.
If you are unsure about the interval between emails, determine the date by which you want to achieve your set goal, and this will help you determine how many days after the first email you should send the final email.
First, you need to decide what goal you want to achieve, and then decide the content of the emails you will send until that goal is achieved based on the customer journey map .
Step 5: Create the email content
Once you have decided what you want to send, create the email content.
Just because it's a step email doesn't mean you need to create a special email, but make sure it includes all the necessary information so that it's easy for customers to read.
First, imagine your target and create high-quality content by choosing words that match them.
In order to make it easy for your target audience to understand, make sure to write in easy-to-read sentences and simple expressions , and choose a style and design that will be easily accepted .
When it comes to the appearance of your email, you can attract your target audience by paying attention to the design and layout, such as using easy-to-read fonts, appropriate line spacing, appropriate bullet points, and headers.
Since you won't be sending out to an unspecified number of people, create the text based on the persona you have set, with the image of conveying a message to your target audience .
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