Lululemon's customer segments consist of

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Lululemon Business Model Canvas
The Lululemon Business Model can be explained below Business Model Canvas :

Lululemon Business Model Canvas - Lululemon Business Model
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Lululemon Customer Segments


Yoga Enthusiasts : Initially known for its stylish and premium yoga clothing, Lululemon continues to botim data be an important customer base for the company. These customers often prefer items with trendy designs and comfort, flexibility, and breathability;
Fitness Enthusiasts : Lululemon offers activewear for a variety of fitness activities, including running, cycling, workout, and yoga wear. Another important consumer group for the company is fitness enthusiasts, who value quality, performance, and style;
Athleisure Shoppers: In addition to those who emphasize physical activity, Lululemon has seen significant growth among customers who value style and comfort in their everyday clothing. These buyers are looking for fashionable, multifunctional products that can be used in a variety of situations.