Web push notifications (aka browser notifications) are brief alert messages that work in any web browser on both desktop and mobile devices.
When push notifications are enabled, your website visitors will see an opt-in popup that (if they give permission) will allow you to send them regular browser notifications.
Why You Should Have a Web Notification Strategy
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The biggest benefit of browser notifications is the ability to send messages even when your subscriber doesn’t have your website open in their browser.
And unlike mobile push notifications (on both Android and iOS lebanon mobile phone numbers database devices) you don’t need a mobile app installed for it to work.
You don’t even need an email address or phone number to send messages to your subscribers.
When you have notification permission you can send messages to your subscribers at any time, so long as their browser is open on any of their devices.
It’s also up to you to decide on the type of notifications you’ll send and the frequency of your push messages.
There are three ways to set up and design your own notification system for your website:
Create your own app using the Javascript APIs provided by popular browsers
Install a website plugin that works with your CMS (like PushOwl for Shopify or Brevo)
Use a push notification service provider
We recommend using a push service provider to design and automate your push campaigns.
You’ll get cross-browser support and the power to completely automate push campaigns by setting up triggers in advance.
It usually takes just a few minutes to plug a third-party push notification tool into your website and launch your first push campaign.
Here’s a breakdown of the best web push notification service providers. We tackle features and pricing so you can quickly find the right platform for your business needs.
