Have any of them dipped into subscriptions?
Posted: Tue Feb 11, 2025 10:06 am
The subscription model in e-commerce gives your business a unique ability to increase revenue from your existing customers. You will have regular contact with them, and they will be used to receiving products from you.
As you continue fostering that relationship and providing them with excellent experiences, you can start marketing additional products or services as well.
Because of the trust you’ve established, they will be more likely to add on items, either as stand-alone purchases or as additional subscriptions.
3. Evaluate Your Product’s Viability
Not all products are positioned well for subscriptions. Some will be oversaturated. Others won’t realistically be repeatable in the ways that subscriptions demand.
Finding the right product will help you succeed in the growing market, and you can use these three steps to help evaluate your product’s viability.
Research the Market
Brands can learn a lot by watching similar companies in their industry.
If you’re already running a traditional e-commerce business, you probably have a decent grasp of your competitors. Do some investigating with these kinds of questions:
Was it successful?
Did it flop?
Are there similar companies like yours that have done well with subscriptions?
Knowing this info can help you evaluate the risk of offering subscriptions to your venezuela phone number list product.
Know Your customers
No one knows your customers like you do, so it’s important that you take them into consideration when thinking about offering subscriptions.
You can look at things like the number of repeat buyers you have and the loyalty of your current customer pool. You might even send out a survey asking if customers would be interested.
These simple steps at the beginning can give you a sense of how your existing customers would react to subscriptions.
Get Creative
Some subscription-based products are obvious. Think about how much coffee bean or meal box subscriptions have grown in the last decade.
While these concepts make sense naturally, other, less expected companies have had great success with subscriptions, too including brands that sell razors, skincare products, and even natural remedy solutions.
As you continue fostering that relationship and providing them with excellent experiences, you can start marketing additional products or services as well.
Because of the trust you’ve established, they will be more likely to add on items, either as stand-alone purchases or as additional subscriptions.
3. Evaluate Your Product’s Viability
Not all products are positioned well for subscriptions. Some will be oversaturated. Others won’t realistically be repeatable in the ways that subscriptions demand.
Finding the right product will help you succeed in the growing market, and you can use these three steps to help evaluate your product’s viability.
Research the Market
Brands can learn a lot by watching similar companies in their industry.
If you’re already running a traditional e-commerce business, you probably have a decent grasp of your competitors. Do some investigating with these kinds of questions:
Was it successful?
Did it flop?
Are there similar companies like yours that have done well with subscriptions?
Knowing this info can help you evaluate the risk of offering subscriptions to your venezuela phone number list product.
Know Your customers
No one knows your customers like you do, so it’s important that you take them into consideration when thinking about offering subscriptions.
You can look at things like the number of repeat buyers you have and the loyalty of your current customer pool. You might even send out a survey asking if customers would be interested.
These simple steps at the beginning can give you a sense of how your existing customers would react to subscriptions.
Get Creative
Some subscription-based products are obvious. Think about how much coffee bean or meal box subscriptions have grown in the last decade.
While these concepts make sense naturally, other, less expected companies have had great success with subscriptions, too including brands that sell razors, skincare products, and even natural remedy solutions.