If you increase your retention

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You already know it costs less to retain a customer than acquire a new one, but are you aware that customers are more likely to buy from you when calls are answered quickly? Or that 77% of customers value companies that provide the highest levels of service? When you have good customer retention rates, you see an increase in average lifetime values (LTVs) too.

rates by as little as five percent, you’re likely to see an increase in profits of 25% or more. Great customer service is one part of helping to retain customers, and 24/7 service is a major step toward providing this.

By learning how to make your business customer-centric, you provide a vastly improved experience and see higher retention rates. If you operate globally, then 24/7 customer support is a major factor in being truly customer oriented.

3. Improved Loyalty
Loyalty is about more than customer retention. It goes beyond repeatedly buying your guatemala phone number list products or using your services and can elevate a customer to a brand ambassador. When this happens, the customer not only recommends your brand to others (68% will do this based on good experiences) but goes much further.

Brand ambassadors will speak positively about their experience with you on social media channels, leave positive reviews on independent pages and websites, and publicize you within their personal networks. Ultimately, this will drive more traffic to your website.

Digitalizing all aspects of your business communications, including offering 24/7 customer service, is likely to improve loyalty and lead more customers to becoming brand ambassadors. It’s also worth looking at implementing loyalty programs for customers who reach this level.

4. Improved Conversion Rates

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You already know the damaging effects of shopping cart abandonment and that good conversion rates are one of the primary KPIs you need to track results for. While average conversion rates may range from two to five percent, what you really want to see is your site being a top performer with rates of 10% or more.