What is SEO? (And what is it not)
Posted: Tue Feb 11, 2025 8:52 am
Search engine optimization for small businesses can be intimidating. Getting your website to show up on Google amongst all the millions of other ecommerce brands can seem like a daunting task.
Well, that’s why we’re here to help you with 8 tips that are geared specifically towards small business SEO. Without further ado, let’s dive into it!
Search engine optimization often gets mistaken with search engine marketing. Search israel phone number list engine marketing entails both the paid and unpaid activities you do to get your website to rank higher on the search results page. SEO, on the other hand, is completely organic and does not include PPC advertising, Google Shopping, or any other paid forms of search engine advertising.
SEO is also (kinda) unaffected by social media. No matter how good your social media marketing is, there are no direct impacts on your website’s SEO. This is why it’s important to invest in all forms of marketing and ensure your online shopping experience is good across all channels.
The social signals (likes, comments, shares, followers…) do help your search engine marketing indirectly. If customers are discovering your brand on social media, this increases your brand awareness, which could result in site visitors searching for you on Google. This increases your visibility online, which could lead to backlinks that actually increase your SEO ranking.
Let’s go over 9 ways you can increase your website’s search engine optimization to rank higher on Google.
What is Search Engine Optimization (SEO), and Why is it Important for Your Ecommerce Store?
Search engine optimization is the key to any ecommerce business’ success. Learn what it is, why it matters, and how you can put it into action today.
Well, that’s why we’re here to help you with 8 tips that are geared specifically towards small business SEO. Without further ado, let’s dive into it!
Search engine optimization often gets mistaken with search engine marketing. Search israel phone number list engine marketing entails both the paid and unpaid activities you do to get your website to rank higher on the search results page. SEO, on the other hand, is completely organic and does not include PPC advertising, Google Shopping, or any other paid forms of search engine advertising.
SEO is also (kinda) unaffected by social media. No matter how good your social media marketing is, there are no direct impacts on your website’s SEO. This is why it’s important to invest in all forms of marketing and ensure your online shopping experience is good across all channels.
The social signals (likes, comments, shares, followers…) do help your search engine marketing indirectly. If customers are discovering your brand on social media, this increases your brand awareness, which could result in site visitors searching for you on Google. This increases your visibility online, which could lead to backlinks that actually increase your SEO ranking.
Let’s go over 9 ways you can increase your website’s search engine optimization to rank higher on Google.
What is Search Engine Optimization (SEO), and Why is it Important for Your Ecommerce Store?
Search engine optimization is the key to any ecommerce business’ success. Learn what it is, why it matters, and how you can put it into action today.