Organize your communication strategy like a journey
Posted: Thu Dec 05, 2024 10:52 am
Organizing a trip requires a bit of preparation: you must first dream about it, imagine the place, the means of transport, decide on the actions on site, then plan them in order to enjoy the result. Having a communication strategy is the same: you must start by dreaming of the objective you want to achieve. Then, you define concrete and measurable actions, which will be planned and analyzed.
If you are still wondering about the relevance of implementing a communication strategy, I invite you to read my latest article on this blog: Communication strategy: opt for a sports coach .
Once you have decided to implement a strategy for your business, take advantage of a significant moment of the year to do it. For example, just before the start of the school year, this will allow you to start the year on the right foot.
Summary
1. Choose your destination
The best way to start this journey is from the end , buy ecuador phone data that is, by defining the arrival point and the date on which you want to be there. I advise you to define a period between three and six months, depending on your activity and your workload.
If you're working alone, a month might be a bit of a short period of time to see tangible results since you won't have much time to publish.
On the other hand, a year may be too long to allow you to plan ahead, especially if you are just starting out.
However, setting goals for three or six months does not prevent you from taking stock at the end of the year. Similarly, you can do regular analyses by month or by week.
A goal must be measurable . We all want to sell more and have more customers, but to analyze the effectiveness of your strategy, you need more specific indicators.
In marketing and communication, we talk about KPIs (measurement indicators). In social networks, the main KPIs are: visibility, awareness, acquisition and loyalty.
For example, a successful advertising campaign is a campaign that has achieved a specific objective defined well in advance of the investment. Whether it is brand awareness objectives or ROI on an e-commerce site, it is crucial to monitor performance indicators carefully. It is by carefully analyzing the results that we can improve future campaigns and understand what really works on its target and what, on the contrary, is not profitable enough. The stakes are not negligible, especially when very large sums are committed to marketing and communication actions.
Depending on your business and development goals, here are some examples of goals:
Visibility: Reach of posts, impressions, number of views, clicks on links or media
Acquisition: Fans, followers, subscribers, leads
Engagement: Number of “Likes”, votes, comments, Retweets, mentions, interactions
Tone: Positive / neutral / negative mentions.
Recommendation: Number of shares, virality, ambassador
At your level you could say:
Visibility: I want to increase the number of fans on my Facebook page by 15%. (You already answered the question “Why do I have a Facebook page?”)
Loyalty: I want 10% of my customers to return within three months of their first purchase.
I want to increase sales of red socks by 10%.
I want to increase my website traffic from my Facebook page by 20%.
Be careful, communication is not everything, the quality of the product, its presentation, the value for money, customer service, the availability of the product… and many other factors should not be neglected.
If you are still wondering about the relevance of implementing a communication strategy, I invite you to read my latest article on this blog: Communication strategy: opt for a sports coach .
Once you have decided to implement a strategy for your business, take advantage of a significant moment of the year to do it. For example, just before the start of the school year, this will allow you to start the year on the right foot.
Summary
1. Choose your destination
The best way to start this journey is from the end , buy ecuador phone data that is, by defining the arrival point and the date on which you want to be there. I advise you to define a period between three and six months, depending on your activity and your workload.
If you're working alone, a month might be a bit of a short period of time to see tangible results since you won't have much time to publish.
On the other hand, a year may be too long to allow you to plan ahead, especially if you are just starting out.
However, setting goals for three or six months does not prevent you from taking stock at the end of the year. Similarly, you can do regular analyses by month or by week.
A goal must be measurable . We all want to sell more and have more customers, but to analyze the effectiveness of your strategy, you need more specific indicators.
In marketing and communication, we talk about KPIs (measurement indicators). In social networks, the main KPIs are: visibility, awareness, acquisition and loyalty.
For example, a successful advertising campaign is a campaign that has achieved a specific objective defined well in advance of the investment. Whether it is brand awareness objectives or ROI on an e-commerce site, it is crucial to monitor performance indicators carefully. It is by carefully analyzing the results that we can improve future campaigns and understand what really works on its target and what, on the contrary, is not profitable enough. The stakes are not negligible, especially when very large sums are committed to marketing and communication actions.
Depending on your business and development goals, here are some examples of goals:
Visibility: Reach of posts, impressions, number of views, clicks on links or media
Acquisition: Fans, followers, subscribers, leads
Engagement: Number of “Likes”, votes, comments, Retweets, mentions, interactions
Tone: Positive / neutral / negative mentions.
Recommendation: Number of shares, virality, ambassador
At your level you could say:
Visibility: I want to increase the number of fans on my Facebook page by 15%. (You already answered the question “Why do I have a Facebook page?”)
Loyalty: I want 10% of my customers to return within three months of their first purchase.
I want to increase sales of red socks by 10%.
I want to increase my website traffic from my Facebook page by 20%.
Be careful, communication is not everything, the quality of the product, its presentation, the value for money, customer service, the availability of the product… and many other factors should not be neglected.