Clean up your email list Poptin
Sign 1 # Open rate decreased
Open rate is how to use canada phone numbers a fundamental metric in email marketing, and it represents the percentage of email recipients who open an email compared to the total number of emails sent. For example, if 1,000 emails are sent and 150 of them are opened, the open rate is 15%. This metric is very important because it's the first indication that your email content is capturing the recipient's attention, primarily through the subject line, sender name, and headers.
The Importance of Open Rates in Email Marketing
Campaign performance metrics:
Email open rates provide a holistic view of how well your emails make a good first impression. A high open rate indicates that recipients of your brand's emails are interested and engaged enough to open your email as a first step. Conversely, a declining open rate indicates a problem. It could mean that your email content, timing, or even recipients' preferences have changed, making your emails less appealing.
Customer engagement indicators:
Open rates provide insights into how well you're maintaining relationships with your subscribers. A good open rate shows that recipients are still engaging with your content. Conversely, a declining open rate could indicate growing disinterest or dissatisfaction among your target audience, indicating potential disengagement or that your subscriber list is outdated or irrelevant.
Signs that your contact list is out of date or stale:
Decreasing email open rates could indicate that your email list is becoming redundant. Some contacts may no longer use the email address they originally provided, while others may lose interest in your content over time but not unsubscribe. As a result, emails are being sent to people who aren't engaged with your campaigns, reducing your overall open rates.
Steps to take to clean up your email list:
Inactive Users:
One key strategy for combating declining email open rates is to segment inactive users—people who haven’t opened or subscribed to your emails in a period of time. These contacts may be disinterested for a variety of reasons, such as changing interests or communicating too frequently. Once you identify this group, you can create targeted re-engagement campaigns to rekindle their interest.
Run targeted re-engagement campaigns:
Try re-sending targeted and personalized content to inactive users. It could be a special offer, a survey to understand their needs, or a reminder of the value they get from being on your list. Experiment with different subject lines and tones of voice to see what best captures their attention.
Clean up your email list by removing unresponsive contacts:
If your attempts to re-engage your emails fail, it may be time to consider removing these unresponsive contacts from your list. While it may seem counterintuitive to shrink your email list, keeping unresponsive subscribers will do more harm than good by reducing open rates, damaging your sender reputation, and wasting resources.
Label 2# High bounce rate
In email marketing, bounce rate refers to the percentage of emails that are bounced (or “returned emails”), considered undeliverable after they reach their recipients. These undeliverable emails fall into two categories: permanent return emails and temporary return emails. Understanding the difference between these two types of returned emails is important to improving your email deliverability and maintaining a healthy contact list.
