New mobile messaging channels
Posted: Thu Dec 05, 2024 10:02 am
Bringing their share of specificities, new uses and revolutions in mobile communication, all these new mobile messaging channels have in common to develop around 3 axes: between enriched content, creation of conversations and security. All in all, only the degree of integration of these 3 elements differs, as we will see a little later.
Summary
Rich and contextualized messages…
The major innovation taking place on these new mobile messaging channels concerns first and foremost the content. Most of them have in common the fact that they offer an enriched experience.
When SMS is limited to a 160-character text, ecuador telemarketing list WhatsApp and RCS in the line of sight, allow free, complete exchanges with interactive and fun content. These extended functionalities include, in addition to text, the sending and receiving of large files, images, videos, audio files, PDFs, or location files and interactive buttons. All without almost any limits… The use of different media in the message helps to encourage interaction. This is the first digital transformation that these new modes of communication on mobile generate… and it should revolutionize the A2P mobile messaging market.
We can already imagine the user experience that companies will now be able to offer. Send the contract to be signed directly in PDF format, complete the boarding information then send the traveler their boarding pass directly, all on the same application, provide a tutorial video to solve a customer's problem. Various multimedia formats that considerably change the way of speaking to one's audience: in addition to being able to offer messages that are as close as possible to the expectations of one's interlocutor, the interactivity of the conversation makes it possible to offer contextualized, personalized experiences with tenfold potential.
Summary
Rich and contextualized messages…
The major innovation taking place on these new mobile messaging channels concerns first and foremost the content. Most of them have in common the fact that they offer an enriched experience.
When SMS is limited to a 160-character text, ecuador telemarketing list WhatsApp and RCS in the line of sight, allow free, complete exchanges with interactive and fun content. These extended functionalities include, in addition to text, the sending and receiving of large files, images, videos, audio files, PDFs, or location files and interactive buttons. All without almost any limits… The use of different media in the message helps to encourage interaction. This is the first digital transformation that these new modes of communication on mobile generate… and it should revolutionize the A2P mobile messaging market.
We can already imagine the user experience that companies will now be able to offer. Send the contract to be signed directly in PDF format, complete the boarding information then send the traveler their boarding pass directly, all on the same application, provide a tutorial video to solve a customer's problem. Various multimedia formats that considerably change the way of speaking to one's audience: in addition to being able to offer messages that are as close as possible to the expectations of one's interlocutor, the interactivity of the conversation makes it possible to offer contextualized, personalized experiences with tenfold potential.