Marketing automation is now much more than just the automation of marketing measures. It enables the collection of comprehensive information about potential customers and thus an even more targeted marketing campaign that adapts to the individual stages of the customer journey. But how is such adaptation possible? How can marketing automation help to optimize your customer journey?
In this blog post we will take a closer look at these questions.
What is Marketing Automation?
Marketing automation is the automation of certain lebanon whatsapp data repetitive processes in marketing. It uses a marketing automation system that brings together all the information from the CRM , social media platforms, landing pages and email activities and also measures the effectiveness of the channels. For example, good software can enable you to group users according to certain attributes or behaviors and target them with messages that are most relevant to them. For example, you can group people with the same geographic location together or directly address users who have already purchased from your company several times.
Marketing Automation along the Customer Journey
The customer journey describes the path a customer takes, from the mere idea to the actual purchase - and even beyond. The customer journey is made up of different phases in which different needs must be addressed.
Let's assume a person is looking for a new laptop: First, they find out which model meets their specific requirements. The person uses comparison platforms, advice pages and other websites to gather the relevant information, and this is where so-called touchpoints occur . Touchpoints are those moments in which the interested party contacts other places or is contacted themselves. For example, they might have unanswered questions about a particular laptop and therefore call the service hotline of an online retailer. If the person is satisfied with this service, the probability that they will buy the laptop from this online retailer is high.
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