Real estate industry: Hankyu Hanshin Real Estate
Posted: Thu Jan 30, 2025 4:43 am
The second example is Hankyu Hanshin Realty, which develops the "geo" series of newly built condominiums. By linking web browsing information with information on requests for materials, visits, negotiations, and contracts, the company was able to visualize behavior from offline to online. It also succeeded in maximizing the effectiveness of advertising promotions based on the results.
ć»Situation and issues
In selling condominiums, we used a wide range of media, including belgium telegram database flyers, booklets, the web, and transportation advertising. Although we received evaluation indicators and reports from each company in charge, we felt that there was an issue with not being able to judge whether each result was good or bad, and not being able to visualize the cost-effectiveness by just looking at each result.
ć»Implementation details Phase 1 <Data analysis>
The data analysis revealed the following three points:
1. Advertising media with high affinity with each other (e.g. people coming from the web tend to also look at other media)
2. Media that influence sales (e.g. the difference in sales between people who visited directly after seeing a flyer and people who saw a flyer, looked online, requested information and then visited)
3. Identification of effective combinations of area and media (see the following diagram for details)
ć»Situation and issues
In selling condominiums, we used a wide range of media, including belgium telegram database flyers, booklets, the web, and transportation advertising. Although we received evaluation indicators and reports from each company in charge, we felt that there was an issue with not being able to judge whether each result was good or bad, and not being able to visualize the cost-effectiveness by just looking at each result.
ć»Implementation details Phase 1 <Data analysis>
The data analysis revealed the following three points:
1. Advertising media with high affinity with each other (e.g. people coming from the web tend to also look at other media)
2. Media that influence sales (e.g. the difference in sales between people who visited directly after seeing a flyer and people who saw a flyer, looked online, requested information and then visited)
3. Identification of effective combinations of area and media (see the following diagram for details)