Creating a Solid Content Marketing Strategy

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There are many marketers out there who make a living from false advertising.

How many fake gurus posting pictures in front of a Lamborghini talking about their “a simple trick that made R$1 million in 6 months” do you come across every day?

But when you click to see what's coming, you realize it was all a strategy to sell you some course!

So when deciding on a content azerbaijan email list marketing company, make sure they can do what they say they can. That means they are actually doing content marketing for themselves!

Learn the importance of choosing a social media agency .

You'll want to make sure they:

Post articles regularly;
Publish case studies of your previous work;
Have a website with an excellent design;
Share your content marketing secrets.
A good question to ask yourself is: how did I find out about this agency?

If you learned about them through a piece of content or a blog post, that’s probably a good sign because it shows they really know how to use content to generate leads.

Solid workflows
If they passed the first two tests, it's time to dive a little deeper.

Any reputable digital content marketing company worth its salt will have a firmly entrenched set of processes, systems, procedures, and workflows.

The best agencies have developed them over several years and work constantly and consistently to adjust them to market needs and the ever-changing digital landscape.

While they probably won't share any specific details until you start working together (and fair enough), it's pertinent to find out a little bit about what they'll actually be doing once you sign on that dotted line.

Goal Setting
The first step to any successful content marketing strategy is to start by setting goals.

Your content marketing company should have a clear process for goal setting and be able to guide you towards appropriate goals, aspirations, and timelines.

Whether they use that specific framework or not is not the main point, as long as they have some form of proven process.

Choosing the Right Marketing Metrics and KPIs
As well as setting appropriate business and marketing goals, your digital content marketing agency should be able to help you decide which metrics to track, as well as set some realistic KPIs.

It's important that the bar isn't set too low or too high here.

Their experience in your industry will help them determine where the middle ground lies, so it’s important to choose a company that has solid experience in your niche.

Some common content marketing metrics to track include:

Website traffic
Click-through rates
Email Open Rates
Time on page
Bounce rates
Social media shares
Backlinks
Post-engagement
Email acceptance rates
Any digital content marketing company worth working with will know how to create an effective B2B content marketing strategy.
More than that, they will have done it repeatedly, so they will be expert strategists.

You see, content marketing is unlikely to be a successful venture if you don’t have a solid strategy and vision.

Which means:

Developing customer personas
Crafting your marketing messages
Creating marketing themes
Defining what success looks like
Determine the appropriate content marketing tactics and channels to leverage
If the content marketing agency you’re considering working with doesn’t plan to start with strategy, look elsewhere.

Creating Customer Personas
You may have noticed that one of the key parts of creating a successful content marketing strategy is creating marketing personas.
Marketing personas, also known as buyer personas or customer personas (I know, we just can't agree on anything, can we), are a fictional representation of your ideal customer.