taking on digital marketing for a company
Posted: Thu Dec 05, 2024 7:51 am
The anxiety to revolutionize the company is usually great at this time. Even more so when it comes to digital marketing, where there are several alternatives. Therefore, it is very common for us to propose several actions to show that we are active. But as Peter Drucker said, “Don’t confuse movement with evolution”. This is even more so when it comes to a new environment, where you have little knowledge of the market, the product and little relationship with the rest of the company. This is often a variable that we underestimate but which is fundamental to the success of the projects. Otherwise, your ideas may be sabotaged by the team, even unconsciously.
2. Not listening to the customer
I always say that marketing is about connecting people and brands. To do this, it is essential to thailand phone number data understand both very well. I am not talking about market research that you do in front of your computer. I am talking about leaving your office, going into the field and talking to those who are responsible for keeping the company alive. Your customers. See what their day-to-day life is like. Their pain points, challenges, how they look for your product, when they look for it. Well-done work with personas at this point will give you insights that not even the owner of the imaginary company can.
3. Working in isolation from the commercial sector
Some areas usually don't talk to each other within the company. Sales and marketing are a clear example. Sales usually says that marketing people are "slow-witted" and "perfectionists", while marketing accuses sales people of being "immediate" and not thinking long-term. But the strange thing is that they are all in the same boat. If one team doesn't perform well, it directly affects the results of the other and vice versa. Therefore, try to have sales people on your side. Mainly because they will have very rich observations from being with the client.
4. Not going deep into the product
We say that marketing is about connecting people and brands. Therefore, understanding the other side, which is your products, is also essential to making this connection. We see many companies where the “Chinese whispers” in product communication are huge, causing the product generated by the company, when it goes through marketing, sales and reaches the customer, to generate another expectation that had nothing to do with the initial proposal. Keeping all this aligned is important and much more difficult than it seems. After all, one of the main problems of companies is communication failure.
5. Create high expectations
When I ran a digital marketing agency for over 10 years, it became very clear how important it is to align expectations with the client. In your desire to do the best job, you end up promising results and actions that the client didn't even expect. But from the moment you said it, you created an expectation. And from that moment on, you will be held accountable for it. Later, if you fail to deliver, you will be held accountable. Therefore, manage expectations carefully so that anxiety does not work against results.
6. Asking for funds before showing results
You arrive at the company and put together an excellent strategic plan to be implemented in 2 years, saying that you will need to increase the department's budget by 5x to achieve this. There's no point in even getting into whether the plan is good or not. The fact is that trust is built over time and with results. A phrase we used to use a lot is "create small victories to generate momentum for the big victories". Create smaller goals that are quicker to achieve in the beginning. Later, with the confidence you've gained, it will be much easier to make bigger leaps.
7. Not taking control of actions
Everyone knows a little about football, religion, politics and digital marketing. Since marketing is about communication, there will always be new ideas and actions from competitors to copy. This is when many departments get lost, starting several actions but not finishing any of them. Of course, we need to listen to other departments, but you should set the pace and priorities. Doing something just to please the director will give you momentary satisfaction, but when the results don't appear, there's no point in trying to blame him for interfering with your priorities. He won't even remember that it happened.
One last tip is for you to also check out our Digital Marketing Training course . Like all our courses, it has a practical focus with mentors who are experts in the market. It's worth checking out.
So guys, these are the main challenges we faced. If I forgot any, please comment here on the blog. If you can minimize the initial difficulties and know how to manage your priorities, your department has everything it needs to be a success within the company.
2. Not listening to the customer
I always say that marketing is about connecting people and brands. To do this, it is essential to thailand phone number data understand both very well. I am not talking about market research that you do in front of your computer. I am talking about leaving your office, going into the field and talking to those who are responsible for keeping the company alive. Your customers. See what their day-to-day life is like. Their pain points, challenges, how they look for your product, when they look for it. Well-done work with personas at this point will give you insights that not even the owner of the imaginary company can.
3. Working in isolation from the commercial sector
Some areas usually don't talk to each other within the company. Sales and marketing are a clear example. Sales usually says that marketing people are "slow-witted" and "perfectionists", while marketing accuses sales people of being "immediate" and not thinking long-term. But the strange thing is that they are all in the same boat. If one team doesn't perform well, it directly affects the results of the other and vice versa. Therefore, try to have sales people on your side. Mainly because they will have very rich observations from being with the client.
4. Not going deep into the product
We say that marketing is about connecting people and brands. Therefore, understanding the other side, which is your products, is also essential to making this connection. We see many companies where the “Chinese whispers” in product communication are huge, causing the product generated by the company, when it goes through marketing, sales and reaches the customer, to generate another expectation that had nothing to do with the initial proposal. Keeping all this aligned is important and much more difficult than it seems. After all, one of the main problems of companies is communication failure.
5. Create high expectations
When I ran a digital marketing agency for over 10 years, it became very clear how important it is to align expectations with the client. In your desire to do the best job, you end up promising results and actions that the client didn't even expect. But from the moment you said it, you created an expectation. And from that moment on, you will be held accountable for it. Later, if you fail to deliver, you will be held accountable. Therefore, manage expectations carefully so that anxiety does not work against results.
6. Asking for funds before showing results
You arrive at the company and put together an excellent strategic plan to be implemented in 2 years, saying that you will need to increase the department's budget by 5x to achieve this. There's no point in even getting into whether the plan is good or not. The fact is that trust is built over time and with results. A phrase we used to use a lot is "create small victories to generate momentum for the big victories". Create smaller goals that are quicker to achieve in the beginning. Later, with the confidence you've gained, it will be much easier to make bigger leaps.
7. Not taking control of actions
Everyone knows a little about football, religion, politics and digital marketing. Since marketing is about communication, there will always be new ideas and actions from competitors to copy. This is when many departments get lost, starting several actions but not finishing any of them. Of course, we need to listen to other departments, but you should set the pace and priorities. Doing something just to please the director will give you momentary satisfaction, but when the results don't appear, there's no point in trying to blame him for interfering with your priorities. He won't even remember that it happened.
One last tip is for you to also check out our Digital Marketing Training course . Like all our courses, it has a practical focus with mentors who are experts in the market. It's worth checking out.
So guys, these are the main challenges we faced. If I forgot any, please comment here on the blog. If you can minimize the initial difficulties and know how to manage your priorities, your department has everything it needs to be a success within the company.