How to Combine SEO and SEM Campaigns

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When it comes to digital marketing, one of the most important factors is visibility in search engines. For this, SEO and SEM are essential. Both acronyms can be quite confusing. Which is best for my company and how should I implement them? Each company has its specialty and recommends one option or another, not knowing how to combine SEO and SEM campaigns to obtain the best results.

Before you can put SEO and SEM together to work, you need to know what each is all about – SEO is search engine optimization to gain positions in SERPs organically, while SEM uses paid ads to gain positions. Here’s how to combine SEO and SEM campaigns to get amazing results.

Table of Contents
Benefits of SEO
The benefits derived from SEO are so powerful when it comes to a digital marketing strategy that you cannot ignore them.

Most clicks occur on organic links
Are you one of those people who never click on PPC ads in chinese america data search results? If your answer is yes, you are among the 70% of the population who also don't click on them and only use organic search results.

This is why organic search websites that rank high receive a huge amount of traffic and this is the goal that every business wants to achieve.

The results obtained from SEO are maintained for a long time
Excluding niches that have very high competition where all competitors are working on their SEO, when you reach the top positions , it is most common that you stay there for a long time.

As an agency, we use SEO to improve the visibility of websites in Google's organic search results rankings.

Disadvantages of SEO
When developing your digital marketing strategy, it is important to take into account some of its disadvantages.

SEO is slow
This means that it will take a long time before you start seeing results . Making a few changes won't be enough to rank first. It takes time and dedication for the search engines to change your ranking in response to your improvements.

This means that if you are just starting your business or are trying to grow it and want to get more clients immediately, SEO positioning may not be the best option for you.

Good quality SEO requires a lot of dedication or money
Doing high-quality, specialized SEO requires a lot of hours and resources. If you don't know where to start or don't have the time to do it, you'll have to delegate it to an SEO consultant like those at Gecko Studio to help you with it.

Also, because of the delay in results, you will need to budget for SEO for a long period of time until you achieve the position you desire.

Advantages of SEM
SEM involves placing paid ads on search engine results pages (SERPs) to appear at the top of the rankings.

First position immediately
While with SEO you will have to dedicate a lot of time and effort to gain positions in the SERP, with a SEM campaign you can make your website appear at the top of the search results in a matter of hours.

This means that you can start generating traffic to your website and gaining new customers to boost your business sales almost immediately.

Full control over ads
When you pay Google to display an ad, you get a lot more control over what you advertise. Plus, it allows you to run special offers, display your location, highlight pages of interest within your website , and many other things you can do in your Adwords campaign to help you generate better results.

You only pay when your ad is clicked
The biggest advantage of Google Ads is that you only pay when someone clicks on your ad . This means that you don't waste your money and you only pay for potential customers who are actually interested in what you offer.

You can also start and stop your campaign whenever you want . You can run it for a week, a day, or even an hour.

At Gecko Studio we are a Google Partner and we help companies like yours boost their positioning through paid ads for certain keywords.

Disadvantages of SEM
An SEM campaign may have some disadvantages, but they are not very big.

You pay for traffic
This is the most obvious disadvantage. However, you only pay when someone clicks on your ad , which means it won't cost you much.