New Facebook Ads – What You Need to Know and How to Make Them Profitable

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The main difference can be seen in the image above and is easy to summarize: the image is much larger . This has an inevitable consequence: the number of ads visible in the sidebar will be considerably reduced. Obviously, this has other repercussions, but we'll get to that later.

Another difference is that the 20% rule will now also apply to these ads, not just those in the News Feed. In other words, the image chosen cannot contain more than 20% text , otherwise the ads will not be displayed. This rule will come into effect for sidebar ads created from August 1st onwards, and will be applied retroactively one month later, so it will be necessary to update old ads.

WHAT IS THE ADVANTAGE FOR ADVERTISERS?
According to Facebook itself , tests of the new ads revealed a much higher level of engagement compared to the previous ones, which seems to be true. In fact, Facebook users clearly seem to prefer the new format and are more likely to click on the ads.

A second advantage is related to the creation of ads. With the bank data new model, ads now have the same aspect ratio regardless of whether they are displayed in the News Feed on a computer, the News Feed on Mobile or in the sidebar. This means that the same image can now be displayed in different locations with different dimensions but still maintain the same proportionality .

SO WHAT ABOUT THE PRICE, I BET IT WENT UP
As ads become larger and fewer in number, competition between advertisers increases, which obviously increases prices, although differently for different payment methods. However, it is important to avoid jumping to conclusions because, if the new ads prove to be more effective, the cost-benefit ratio of advertising on the Facebook sidebar may even improve .

What is inevitable, however, is the narrowing of the price difference between ads shown in the News Feed and sidebar ads, which used to be significantly cheaper.

HOW TO INCREASE RETURN ON INVESTMENT
This change once again reinforces the importance of optimizing the performance of advertising on Facebook . To maximize results and reduce costs, it is not enough to simply boost a post – a method cleverly made available by Facebook for less experienced advertisers but which is very inflexible.

To maximize the results of Facebook ads while reducing their costs, you need to:

Create quality ads
Perform tests
Segment recipients rigorously
Select the appropriate payment methods
Analyze results with a focus on appropriate metrics
If you want to use Facebook advertising to promote your business in a professional way, we can’t help but recommend our social media advertising service. Have you tried the new sidebar ads yet? What are your first impressions.