What do we measure?
Posted: Tue Jan 28, 2025 7:17 am
Generating user-generated content when manufacturers ask users to share their impressions of testing a new product on social networks. According to statistics, 65% of users actually write reviews in response to such a request.
When rebranding, sampling can help convince customers that the new packaging contains a product they already love.
Switching attention from competitor's products.
Product modeling, where sampling, in combination with subsequent surveys, will help to take into vp manufacturing production email list account the wishes of potential consumers for the product and make it even better.
To solve the first six tasks, you need to make sure that the product has excellent characteristics and that the marketing budget is sufficient. After all, you will have to pay not only for the release of free samples, but also for their storage, logistics and distribution.
Sampling goals
If the inclusion of free sample distribution in the promotion strategy is caused by the need to solve one of the seven tasks listed above, then the action should be supported by measurable goals. They are listed in the table.
Task
Target
Introducing a new product or service to the market
Increased user awareness of a product or service
Knowledge with and without a hint before and after the action
Expansion of the line of a famous brand with new items
Increased awareness of new products in the line.
Involvement in the first purchase
Knowledge with and without a hint.
Number of purchases of an item among customers who received a sample.
When rebranding, sampling can help convince customers that the new packaging contains a product they already love.
Switching attention from competitor's products.
Product modeling, where sampling, in combination with subsequent surveys, will help to take into vp manufacturing production email list account the wishes of potential consumers for the product and make it even better.
To solve the first six tasks, you need to make sure that the product has excellent characteristics and that the marketing budget is sufficient. After all, you will have to pay not only for the release of free samples, but also for their storage, logistics and distribution.
Sampling goals
If the inclusion of free sample distribution in the promotion strategy is caused by the need to solve one of the seven tasks listed above, then the action should be supported by measurable goals. They are listed in the table.
Task
Target
Introducing a new product or service to the market
Increased user awareness of a product or service
Knowledge with and without a hint before and after the action
Expansion of the line of a famous brand with new items
Increased awareness of new products in the line.
Involvement in the first purchase
Knowledge with and without a hint.
Number of purchases of an item among customers who received a sample.