Objectives of launching bonus programs

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Loyalty program: how to launch, integrate channels and data from other systems
A loyalty program is a marketing tool for increasing sales of goods or services. Growth occurs due to a warm audience that has already made purchases. The strategy increases brand awareness, improves attitudes towards it, and attracts a “cold” circle of potential customers.



to form customer attachment to the product and the company
improve customer attitudes towards a brand or chain;
attract new clients, increase the conversion rate from advertising campaigns;
increase the check per visit and/or the number of sales;
analyze customer behavior and promptly adjust marketing strategy;
There are several types of loyalty programs:

Bonuses. Customers receive points for purchases, spend them in the pakistan consumer email list same store or exchange them for discounts and gifts.
Discounts. The buyer purchases goods for a specified amount and receives a discount on future purchases. The discount size depends on the amount spent and gradually increases.
Non-monetary. After performing certain actions or accumulating points, the client is rewarded with a gift. For example, a dish from the restaurant menu.
The reward must be valuable to the customer and easy to receive.