Study e-commerce competitors and industry leaders
Posted: Mon Jan 27, 2025 4:06 am
In this example, let's assume we're doing keyword research for a generic clothing e-commerce site, and we start by studying the positioning of a large player in the sector like Zalando.
How to analyze e-commerce competitors with semrush
How are its 395,000 (approximately) ranking keywords distributed? We can usage of our employment database filter them by position, volume, keyword, etc.
zalando ecommerce keyword analysis with semrush
Or analyze them individually by looking at how the individual SERPs are structured, what the monthly search volume is, the keyword difficulty, the CPC and the reference URL.
zalando ecommerce keyword analysis with semrush
The example given on Zalando is a work that can be repeated on every competitor of an e-commerce, also detectable thanks to the organic research of SEMrush.
How to find ecommerce competitors
Read more: How to do competitor analysis online
But there are 2 other tools that are nothing short of fantastic, which help me in my daily keyword analysis: the Keyword Magic Tool and Topic Research .
Keyword Magic Tool allows, starting from a keyword, to check all the related ones, the exact match terms or phrase match terms. But the most interesting thing is the classification by groups of keywords starting from a related one, which can be done both with reference to the number of associations detected and to the search volumes. In this way it is much easier to study the search intent that we talk so much about and not just focus on the concept of keywords.
How to analyze e-commerce competitors with semrush
How are its 395,000 (approximately) ranking keywords distributed? We can usage of our employment database filter them by position, volume, keyword, etc.
zalando ecommerce keyword analysis with semrush
Or analyze them individually by looking at how the individual SERPs are structured, what the monthly search volume is, the keyword difficulty, the CPC and the reference URL.
zalando ecommerce keyword analysis with semrush
The example given on Zalando is a work that can be repeated on every competitor of an e-commerce, also detectable thanks to the organic research of SEMrush.
How to find ecommerce competitors
Read more: How to do competitor analysis online
But there are 2 other tools that are nothing short of fantastic, which help me in my daily keyword analysis: the Keyword Magic Tool and Topic Research .
Keyword Magic Tool allows, starting from a keyword, to check all the related ones, the exact match terms or phrase match terms. But the most interesting thing is the classification by groups of keywords starting from a related one, which can be done both with reference to the number of associations detected and to the search volumes. In this way it is much easier to study the search intent that we talk so much about and not just focus on the concept of keywords.