Optimize your product description and any information sections
Posted: Mon Jan 27, 2025 3:22 am
But be careful not to fall into the trap of keyword stuffing , a practice now deprecated and penalized even on Amazon. Know that, unlike Google, here you have the possibility of using back-end search terms to “place” additional search keys. We’ll get to that in a moment.
Amazon’s style guide also suggests always starting with your brand name , but this is definitely something to test based on your product and brand resonance.
The difficulty when releasing new products is not having data to base it on, so it is top benefits of using fusion database important to do some testing and above all, study your competitors and see what works for them.
TIP: Use your Sponsored Products Ads campaign reports to see the keywords searched for by Amazon customers who have purchased your products. By looking at your reports, you can discover keywords you didn’t expect, and including them directly in your ads or as backend search terms will improve the SEO discoverability of your ads. I encourage you to check back regularly to make sure customer behavior for specific words hasn’t changed.
Furthermore, in this case you can also help yourself with tools, such as Helium 10 - Magnet and Keyword Inspector .
Finally, check that your product has an associated ASIN (Amazon Standard Identification Number), which is the unique code that allows Amazon to group and catalog products, and use it.
Remember to write a natural and catchy title (but containing all the essential elements of the product along with the target keywords. Use special characters ( to break up sentences naturally.
One thing I've noticed (and it's not just me) is that Amazon also likes bullet points: although there is no evidence that they directly affect your ranking, they can influence two very important factors in Amazon's SERP:
Amazon’s style guide also suggests always starting with your brand name , but this is definitely something to test based on your product and brand resonance.
The difficulty when releasing new products is not having data to base it on, so it is top benefits of using fusion database important to do some testing and above all, study your competitors and see what works for them.
TIP: Use your Sponsored Products Ads campaign reports to see the keywords searched for by Amazon customers who have purchased your products. By looking at your reports, you can discover keywords you didn’t expect, and including them directly in your ads or as backend search terms will improve the SEO discoverability of your ads. I encourage you to check back regularly to make sure customer behavior for specific words hasn’t changed.
Furthermore, in this case you can also help yourself with tools, such as Helium 10 - Magnet and Keyword Inspector .
Finally, check that your product has an associated ASIN (Amazon Standard Identification Number), which is the unique code that allows Amazon to group and catalog products, and use it.
Remember to write a natural and catchy title (but containing all the essential elements of the product along with the target keywords. Use special characters ( to break up sentences naturally.
One thing I've noticed (and it's not just me) is that Amazon also likes bullet points: although there is no evidence that they directly affect your ranking, they can influence two very important factors in Amazon's SERP: