What type of pages it has to be positioned with that specific keyword
Posted: Sun Jan 26, 2025 10:25 am
This analysis is fundamental because it allows us to really understand many things and in 90% of cases we find excellent ideas to implement in our clients' e-commerce , both with the creation of new semantic areas and as new strategies to insert into their routine.
The analysis also helps store managers in most cases to evaluate how to best organize the window display, thanks to ideas derived from the work done by competitors.
Unlike the case study of “Birre da Manicomio” seen at the Ecommerciamo event , in this case the market was much larger. As seen above, in fact, the competitors were different depending on the sector , for this reason the results of using the moj database this analysis brought to light several suggestions to apply.
The activities seen in this document were:
Competitor keyset study : understand its strengths in SEO,
Visibility analysis in SERP : we group keywords by topic to understand which is the most authoritative competitor for that specific topic, then going into depth also the off-site SEO part to understand if they have integrated certain Digital PR campaigns for this topic.
Advertising : Check to see if there are active ADV campaigns on social media or Google.
Backlink profile study : In-depth analysis of the backlink profile of competitors , this allows us to understand on which portals or newspapers our competitors have appeared and which are their most linked pages after the home page.
Information architecture : Evaluating the competitors' tree structure is an excellent way to quickly understand if there is room for improvement in our e-commerce.
Content Analysis : Studying how competitors optimize content on the main page templates is essential to have better content in the e-commerce sites of the clients we follow. This in itself should answer the classic question: “But how long should content be?”
Communication strategies : We highlight how category or product sheet meta tags are drafted, highlighting any keywords to recommend to our client.
The analysis also helps store managers in most cases to evaluate how to best organize the window display, thanks to ideas derived from the work done by competitors.
Unlike the case study of “Birre da Manicomio” seen at the Ecommerciamo event , in this case the market was much larger. As seen above, in fact, the competitors were different depending on the sector , for this reason the results of using the moj database this analysis brought to light several suggestions to apply.
The activities seen in this document were:
Competitor keyset study : understand its strengths in SEO,
Visibility analysis in SERP : we group keywords by topic to understand which is the most authoritative competitor for that specific topic, then going into depth also the off-site SEO part to understand if they have integrated certain Digital PR campaigns for this topic.
Advertising : Check to see if there are active ADV campaigns on social media or Google.
Backlink profile study : In-depth analysis of the backlink profile of competitors , this allows us to understand on which portals or newspapers our competitors have appeared and which are their most linked pages after the home page.
Information architecture : Evaluating the competitors' tree structure is an excellent way to quickly understand if there is room for improvement in our e-commerce.
Content Analysis : Studying how competitors optimize content on the main page templates is essential to have better content in the e-commerce sites of the clients we follow. This in itself should answer the classic question: “But how long should content be?”
Communication strategies : We highlight how category or product sheet meta tags are drafted, highlighting any keywords to recommend to our client.