Retailers and consumers: the evolution of their conversations on WhatsApp. Retailers and consumers: the evolution of their conversations on WhatsApp
By Araceli Garcia Urtiaga.
Communication and customer service are evolving very quickly. Consumer list of denmark whatsapp phone numbers needs and the methods available to companies are not the same as last year. At the end of 2021, businesses were preparing to send SMS messages; in view of these Christmas holidays, they have switched to strategies on WhatsApp, a method richer in functionality.
First, because WhatsApp is a platform that adds significant value to what is behind sending the message; that is, the integration of its API with the rest of the company's systems, as well as the creation of personalized conversational strategies for each user.
For example, sending promotions on WhatsApp becomes much more personal. For example, an Auronix client company recently decided to send a dynamic personality test from WhatsApp to create profiles and determine what type of items are ideal for each user, and send promotions focused on each target.
Director of Customer Success, Auronix
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