You can launch contextual advertisin

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on the brow artist's website: this way, ads will be shown at the top of the search results for relevant queries. Yandex Direct has an automatic mode and a Campaign Wizard, where most settings are selected by algorithms. If you wish, you can independently enter search queries and an audience - for example, those who live, work or study nearby. Here we tell you in detail how to do this.

Before launching brow artist advertising, make sure that the site works correctly and is convenient to use . The Tochka Advertising audit will help with this.
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Advertising of a brow artist on VKontakte
This is one of the most obvious options for where to look for clients for an eyebrow artist. You can professionally design a personal page or create a group. Detailed instructions on how to launch a VKontakte community to attract clients for eyelash extensions and other beauty treatments can be found here .

Let's briefly remind you what needs to be done:

upload a photo and a page cover - usually a photo of the artist or a logo is put on the avatar, and beautiful photos on the topic, USP or information about promotions are put on the cover;

write a description - briefly describe the services and benefits;

add menu - quick links to important files, for example, an album with examples of work, a price list and FAQ;

design service cards - pictures with a brief description and prices in a separate block at the top of the page;

start writing posts and uploading photos - we will consider working with content in detail later in the article.
how to find clients for eyebrows
Once everything is ready, you can launch targeted advertising .
It allows you to show your ad only to those who might be interested in it.

You can set up:
gender and age;
location — choose those who live, work, study or often visit near the salon. Street and neighborhood names can be added to the texts of advertisements — this catches the eye;
interests - everything related to cosmetology and self-care, subscriptions to groups of beauty salons in your city.