A reference to the past
Posted: Thu Jan 23, 2025 5:38 am
When it works . The technique is suitable for cases when a person does not fully understand all the benefits of the product - emotional reinforcement helps to imagine the characteristics.
Remind the client of past experience, describe common situations, or use information from the interlocutor.
Example : You are engaged in landscape design, and the client says that he has been working with a proven specialist for a long time. How can you work out the objection: "Have you never tried something new and then wondered why you didn't do it earlier?"
When it works : If the client has been using similar products for a long time.
Herd mentality
Create a sense that the product is popular, tell why. Use social proof and visual cases.
Example : You sell bath salts, and the client doubts the need to qatar telegram database buy. In this case, you can say: “More and more people say that bath salts are good for relaxing - look at the reviews on social networks.”
When it works : If you have a simple product that many people use.
Techniques for handling objections
All of these techniques can be used in content to work through objections at the warm-up stage. For example, in a post about bath bombs, the company deliberately made a reference to general categories — the cold in all cities and the post-holiday mood
Why it is better to work through objections over the phone or in person
If you sell goods or services via social networks or marketplaces, then there is a desire to work out the objection via correspondence. But it is better to ask the client for a phone number, if he does not mind, and call.
Remind the client of past experience, describe common situations, or use information from the interlocutor.
Example : You are engaged in landscape design, and the client says that he has been working with a proven specialist for a long time. How can you work out the objection: "Have you never tried something new and then wondered why you didn't do it earlier?"
When it works : If the client has been using similar products for a long time.
Herd mentality
Create a sense that the product is popular, tell why. Use social proof and visual cases.
Example : You sell bath salts, and the client doubts the need to qatar telegram database buy. In this case, you can say: “More and more people say that bath salts are good for relaxing - look at the reviews on social networks.”
When it works : If you have a simple product that many people use.
Techniques for handling objections
All of these techniques can be used in content to work through objections at the warm-up stage. For example, in a post about bath bombs, the company deliberately made a reference to general categories — the cold in all cities and the post-holiday mood
Why it is better to work through objections over the phone or in person
If you sell goods or services via social networks or marketplaces, then there is a desire to work out the objection via correspondence. But it is better to ask the client for a phone number, if he does not mind, and call.