Let’s make smart choices in how we choose
Posted: Tue Jan 21, 2025 8:17 am
This is an area that I think right now is relatively little explored by SEOs and by the industry. So yeah, I'd love to see what other people are doing and what's working for them. Thank you very much. Data Visualization: Win Friends and Influence People with Accurate Data SEO Reporting | SEO Analytics The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Marketers love graphs. Oftentimes, however, we visualize complex data in a way latvia phone number resource that can be unintentionally misleading. The graph trends upwards but is the data the right metric to be plotting? Are we choosing data that genuinely conveys the state of play, or just information that supports our case? We have reams of data at our fingertips, and using that to support business cases or budget increases is paramount. How do you do this in a way that conveys truth to a less-knowledgeable audience? When presenting results to stakeholders, marketers will often find themselves talking to people who don't understand the metrics to the same degree.
and display data. From cleansing data and choosing the right metrics, to visualizing them in a way that helps build support and omits bias. Winning friends with reporting Marketing reports are about communicating a message through data. Often that data can be fairly complicated — augmented by segments, audiences, time periods, and campaigns. The message is usually much more simple. There is a key thought, implication, or decision that you want to leave the reader with.
Marketers love graphs. Oftentimes, however, we visualize complex data in a way latvia phone number resource that can be unintentionally misleading. The graph trends upwards but is the data the right metric to be plotting? Are we choosing data that genuinely conveys the state of play, or just information that supports our case? We have reams of data at our fingertips, and using that to support business cases or budget increases is paramount. How do you do this in a way that conveys truth to a less-knowledgeable audience? When presenting results to stakeholders, marketers will often find themselves talking to people who don't understand the metrics to the same degree.
and display data. From cleansing data and choosing the right metrics, to visualizing them in a way that helps build support and omits bias. Winning friends with reporting Marketing reports are about communicating a message through data. Often that data can be fairly complicated — augmented by segments, audiences, time periods, and campaigns. The message is usually much more simple. There is a key thought, implication, or decision that you want to leave the reader with.