Let's put an end to it

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Visibility
The client will not be satisfied with just the conversational component during the presentation of the product, everything must be demonstrated visually. The buyer must feel the product with his own hands and, if possible, try it in action.

When a person perceives something in this way, an impression of ownership of the thing arises in his head, a sense of property, which makes it much easier to decide to purchase it.

Visibility

Once the client's needs have been spain mobile phone numbers database identified and a visual presentation in the language of benefits demonstrating the advantages of the offered product has been completed, it is time to put an end to it.

All this should end with a short and clear instruction that will help the person understand how to use the information received. The presentation is best concluded with a direct invitation to make a deal: "Is this offer profitable for you? Shall we make it?"

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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How to offer a product using various sales techniques
AIDA

This technique is widely known by its second name - "Sales Funnel". The manager goes through its stages and focuses the buyer's attention on the future deal. The most important thing for this technique is to be able to convince. The following is necessary:

Attention: You need to arouse the client's curiosity, even if he or she has no intention of buying anything.

Interest. Find out about the buyer's needs and match them with the product's features and benefits. This will interest him.

Desire: Show the customer how the purchase will change their life for the better.

Action: Direct the visitor to closing a deal.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
FAB (HPV)

This technique is most effective at the presentation stage. To use it, you must know the characteristics of the product being offered and understand what benefit the client can derive from them. Using this information, you must outline a conversation scenario that you will use when talking about the product. Here, it is important to sometimes give the client a break, literally for a few seconds, so that he has time to visualize the information you have given him.

Example: "Our air conditioners have a heating function. It will allow you to maintain the optimal temperature in the room in any weather. This is not only a cost-saving feature, but also a health concern, because with heating you will not catch a cold in the winter. Is this important for your family?"

After this, you should take a short pause.

SNAP

This technique is flexible and applicable in highly competitive areas:

S - There should be no complications, give the client information in a simple and understandable video.

N - Show the client the advantages of the offered product and the properties that distinguish it from competitors' products.

A - Show participation and attention to the needs of the buyer, help him solve problems, having foreseen all possible objections in advance.

P - To bring a client to a deal, prove to him that the product will solve his problems.