Lead acquisition is an essential step in the sales process, as this is when you capture information about the person interested in your solution.
But what do you do with this information? This next step is crucial for lead conversion, and unfortunately, many companies lose customers because they don't consider it in their strategy.
I'm talking about lead nurturing, a process singapore phone numbers created to guide the lead through the purchasing journey.
In this reading, you will learn step by step how to create a nutrition flow that converts.
What is lead nurturing?
Lead nurturing is the construction of a relationship with people who are interested in the solution, but who are not yet at the ideal time to make the purchase.
This initiative is carried out through the nurturing flow, a sequence of contacts with the lead focused on delivering personalized and relevant content.
The objective of this strategy is to prepare the lead to advance in the purchasing journey, awakening the consumer's need to close the deal with your company.
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