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To add specificity and clarity to your call to action, you need to follow these rules:

Posted: Mon Jan 20, 2025 4:55 am
by subornaakter40
Two rectangular red buttons with a capacious verb in the center, placed at the beginning and end of the page.

The text must be made extremely clear . Any visitor must immediately understand what he will receive as a result of certain actions.

Any “garbage” that distracts from the kuwait mobile phone numbers database main idea (unclear graphics, off-topic images, third-party banners, etc.) is unacceptable.

The product's exclusivity is emphasized by figures. Leave synonymous praising adjectives to competitors. The visitor should see mathematically expressed results of using your product, especially if there is a comparison with analogues. The red button must necessarily accompany these examples.

Show the client how profitable your offer is. It is also better to use numbers here.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
But don't assume that the client is a newbie in online sales by using obvious advertising tricks or using them in excess. The visitor will consider such an offer too intrusive and will probably leave your landing page.

A great example of a landing page for a product from VSC , a company that handles US visa applications.

Present landing page information in a question-and-answer style
Landing Page Examples_EnjoyMe BOX

The example of the Enjoy me box company shows that promoting applications through a one-pager can be made original by asking a question about the product and immediately giving an answer to it. What is Enjoy me box? What is its price? The answers are simple and obvious

Use sales headlines
Landing page examples_furniture for pharmacies

A quality landing page title contains one advertising offer. When laying out, be sure to use h1 and h2 tags. It is advisable to include keywords in the titles.

An example of a landing page for the Tandem West company shows how to emphasize the benefits of a purchase using just one title.

Create two calls to action that reinforce each other.
Landing page examples_CASCO

At first glance, there is nothing unusual in the landing page of the company "Prosto CASCO" . However, on this landing page, in the visitor's field of vision, there are two calls to action at once - "Find out the cost" and "Select CASCO".

By clicking on these buttons, the client shows primary interest, but not readiness to proceed to a direct purchase. However, such involvement can be used by the company to develop cooperation.