These notes will also give you an idea of the time

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Next steps Your initial content audit could look something like this, and you should be able to pluck out some next steps to incorporate into your content strategy. Screenshot of initial content audit spreadsheet with URL, Function, Goal, CTA, Performance metric, and Notes columns, filled out with examples and color coded with red, green, and amber cells. This is my favorite part of the audit, where you give your overall opinion of each page. You can be as detailed or succinct as you like.


Here are a couple of examples to give you an idea of what you could look for: ghana phone number library You may find that a product page has very clinical information and could be improved by adding in some emotive content. Or perhaps a blog post has some really great content, but it is clunky and hard to read; which could easily and quickly be resolved with some restructuring. A service page may be improved by incorporating content that targets People Also Ask Boxes; answering questions you know a searcher is seeking.


-frame required to improve these pages. I like to color code the notes in red, amber and green: Green means the page is fine (or great) as is, or could be a quick win to target. Amber refers to pages that could be improved, but would require more time. It’s not so much a quick win, but the optimizations are worthwhile. Red represents pages that should be removed entirely.