Whether you need to find a local restaurant,
Posted: Mon Jan 20, 2025 4:22 am
Research your favorite new music artist, or refresh your memory about an important historical event, you'll likely find answers right in the search results within a knowledge panel. But how do knowledge panels work and why are they important for your business? In this article, we'll explain what knowledge panels are, why they're important, and what you can do to get one for your business. Let's start with the basics. What is a Google Knowledge Panel? Knowledge panels are blocks of information that appear on Google search engine results pages (SERPs) for queries related to so-called "entities," such as people, places, and things.
These blocks appear to the right of search results on desktop and above (or in the middle of) results on mobile. The goal of a knowledge panel is to give users a quick overview of the topic the argentina email list are searching for. For example, here is the knowledge panel for the search term "John F. Kennedy": Google Knowledge Panel for the search term 'John F Kennedy' Google generates knowledge panels automatically, and most of the information in them comes from the Google Knowledge Graph . This is basically a vast database of facts related to entities that Google pulls from fact-based sources such as Wikipedia, the CIA World Factbook, LinkedIn, Bloomberg, and Reuters.
How does Google determine when to display a knowledge panel? A search query can trigger a knowledge panel as long as it references an entity within the Google Knowledge Graph. A knowledge panel is more likely to appear if Google believes that presenting multiple pieces of information in one place would benefit the user. For example, knowledge panels often present content that users can only get by visiting multiple web pages or websites. Knowledge Panels vs. Company Profiles Knowledge panels are often confused with Google Business Profiles. This is because, much like a knowledge panel generated for a business, a business profile is an information box within the Google SERPs that provides details about the business in question. The main difference is that a business profile only appears for searches for businesses specific to a location.
These blocks appear to the right of search results on desktop and above (or in the middle of) results on mobile. The goal of a knowledge panel is to give users a quick overview of the topic the argentina email list are searching for. For example, here is the knowledge panel for the search term "John F. Kennedy": Google Knowledge Panel for the search term 'John F Kennedy' Google generates knowledge panels automatically, and most of the information in them comes from the Google Knowledge Graph . This is basically a vast database of facts related to entities that Google pulls from fact-based sources such as Wikipedia, the CIA World Factbook, LinkedIn, Bloomberg, and Reuters.
How does Google determine when to display a knowledge panel? A search query can trigger a knowledge panel as long as it references an entity within the Google Knowledge Graph. A knowledge panel is more likely to appear if Google believes that presenting multiple pieces of information in one place would benefit the user. For example, knowledge panels often present content that users can only get by visiting multiple web pages or websites. Knowledge Panels vs. Company Profiles Knowledge panels are often confused with Google Business Profiles. This is because, much like a knowledge panel generated for a business, a business profile is an information box within the Google SERPs that provides details about the business in question. The main difference is that a business profile only appears for searches for businesses specific to a location.