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Why is it essential to respond to your online reviews?

Posted: Mon Jan 20, 2025 4:16 am
by udoy120
Responding to reviews is the foundation for building a strong relationship with your customers. Instead of minimizing and ignoring reviews, responding helps with retention and sends signals to potential customers that the company is trustworthy and responsible. Without a response, customers won’t think twice about switching to your competitor.



41% of customers feel valued when companies respond to their reviews. 22% of customers feel a brand is trustworthy, and 14% believe products are of high quality. Responding to reviews is a great way to build positive brand associations.

64% of customers prefer to buy from a company that responds to canada consumer email list reviews over one that seems perfect . When a company responds, it signals that it is ready for open dialogue with customers, which builds credibility. While customers are happy to believe that mistakes happen, brands that acknowledge and respond to reviews are the ones that customers will frequent for a long time.
Customers spend 50% more time with businesses that regularly respond to customer reviews . Whether a customer leaves a positive or negative review, they expect a business to respond. It shows that you are listening, that you care, and that you are invested in providing a seamless customer experience.
7 out of 10 customers change their perception of a brand after receiving a response to their review. Being responsive to a customer’s review means being conversational and using language that fits the brand’s voice. When responding to a customer, avoid copying and pasting generic responses to customer reviews – this is equivalent to not responding at all.