How to generate engagement?
Posted: Mon Jan 20, 2025 4:11 am
Benedetti said that “to be totally, completely, absolutely in love, you have to be fully aware that you are also loved, that you also inspire love.” It’s true… To make a little space in our heart, it is essential to know how much we matter to the other person. They must show us that they will always be there when we need them, no matter what happens. What can I tell you that you don’t already know?
The point is that this approach, which is so easy for us to understand and so closely linked to our daily lives, turns out to be key when it comes to generating truly useful content for a brand. You have to know how to win over the customer, make them fall in love. Because if we succeed, we will achieve their commitment and loyalty . This is what is called engagement in the business seekers email database world of marketing (yes, the romance is over).
The first step is to get to know our customers: to know what their profile is, what they are looking for and where. From then on, we can develop an effective communication strategy and provide them with all the information they need and when they need it. It is not an easy task, but in this way they will be able to identify us as a reference brand , a brand that will never let them down.
It is important to bear in mind that there are no recipes in this field . Each company is a world of its own and, depending on the particularities of its clients, we must develop different types of content. It is not just about writing posts here and there. Communicating is much more than giving the client something to read. We must be able to detect which format works best among the public we are targeting (images, videos, infographics, etc.) and which are the most appropriate means to reach them (blogs, magazines, social networks, events, contests, etc.).
We must also strive to get to know our customers better, as this is the only way to achieve maximum loyalty. We must also keep an eye on potential customers interested in our company. Inbound marketing tools are very useful in this regard , but it is also essential to encourage dialogue and interactivity . The public must perceive the person behind the brand, especially on social networks. This does not mean that we have to present ourselves with a name and surname. It is rather about being able to completely eliminate that “robot” image that conveys coldness and limited communication possibilities.
Of course, if we want to create a solid relationship, this connection with our audience must be maintained continuously: before, during and after the sale. We must not forget that the best advertising is that of a satisfied customer . And in the age of the Internet, word of mouth works.
The point is that this approach, which is so easy for us to understand and so closely linked to our daily lives, turns out to be key when it comes to generating truly useful content for a brand. You have to know how to win over the customer, make them fall in love. Because if we succeed, we will achieve their commitment and loyalty . This is what is called engagement in the business seekers email database world of marketing (yes, the romance is over).
The first step is to get to know our customers: to know what their profile is, what they are looking for and where. From then on, we can develop an effective communication strategy and provide them with all the information they need and when they need it. It is not an easy task, but in this way they will be able to identify us as a reference brand , a brand that will never let them down.
It is important to bear in mind that there are no recipes in this field . Each company is a world of its own and, depending on the particularities of its clients, we must develop different types of content. It is not just about writing posts here and there. Communicating is much more than giving the client something to read. We must be able to detect which format works best among the public we are targeting (images, videos, infographics, etc.) and which are the most appropriate means to reach them (blogs, magazines, social networks, events, contests, etc.).
We must also strive to get to know our customers better, as this is the only way to achieve maximum loyalty. We must also keep an eye on potential customers interested in our company. Inbound marketing tools are very useful in this regard , but it is also essential to encourage dialogue and interactivity . The public must perceive the person behind the brand, especially on social networks. This does not mean that we have to present ourselves with a name and surname. It is rather about being able to completely eliminate that “robot” image that conveys coldness and limited communication possibilities.
Of course, if we want to create a solid relationship, this connection with our audience must be maintained continuously: before, during and after the sale. We must not forget that the best advertising is that of a satisfied customer . And in the age of the Internet, word of mouth works.