[Outbound marketing] How can you boost your marketing strategy?

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Outbound marketing or inbound marketing ? In today’s environment, saturated with advertising messages and promotional offers, consumers are in high demand and are becoming a difficult target to interest . So, what strategy should you adopt to capture their attention and stand out from the competition ?

Advertising on third-party website banners, producing content on your own website, an email campaign, maintaining a blog , being present on social networks, working on search engine optimization , and so on. How do you find your way among all the available techniques to promote your brand and generate qualified leads ?

Between taking the lead and presenting your products/services directly overseas chinese in worldwide data to potential customers (outbound marketing ) or developing more subtle communication so that they discover them for themselves (inbound marketing ), which solution should you choose to meet your company 's growth ambitions ? In this article, discover what outbound marketing is and our tips for optimizing the performance of your marketing strategy.

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The difference between outbound marketing and inbound marketing

Outbound marketing: definition

Outbound marketing is a marketing strategy that involves getting your message across to the consumer . It encompasses communication actions designed to reach the future customer wherever they are, one of the principles of advertising .

Often associated with mass marketing, this strategy relies on multiple levers to allow your promotional messages to be disseminated on a large scale to attract consumers.

▶︎ In the physical world, this means displaying ads in places where potential customers frequent.

▶︎ In the digital world, which is what interests us most here, this form of communication involves displaying advertising banners on websites frequented by the target audience.

The levers of outbound marketing

Outbound marketing is based on a set of marketing actions and levers that explore different distribution channels :

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For example, advertising (media or otherwise), press releases, leaflet distribution, or email and SMS campaigns are all outbound marketing techniques , used in the physical world or on the Web.

What about outbound digital marketing ?

To support your web marketing strategy, you can implement several digital marketing actions to reach your target audience, such as