It is equally important that the assessor pays attention to what others

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15. — third-party resources and independent sources — “think” about the site as a whole and, in particular, about its specific pages. If the site’s “opinion” about itself diverges from the “opinion” of third-party sources, preference is given to the latter. 16. A site's reputation is based on the experience of real users, as well as the opinions of people who are experts in the topic the site is dedicated to.


The instructions advise assessors to be skeptical about what a site says about japan email list itself unless that information is confirmed by external authoritative sources. 17. It is important to understand that the assessor evaluates not only the site. He evaluates the company represented by the site. That is, research related to the reputation of the site correlates quite closely with the real reputation of the organization or legal entity whose activities the site is dedicated to.


18. When assessing a site's reputation, assessors examine reviews, links, expert recommendations, news articles, and other credible information created by people about the site. 19. A large number of positive reviews about an online store gives the assessor the right to evaluate the site’s reputation positively. 20. Prestigious awards and prizes increase the chances of building a positive reputation. 21. Internet traffic information does not indicate a site's positive or negative reputation.