"Unlike importing key components for final assembly in markets with high tariff barriers such as India and Pakistan, we have not set up a factory in Eastern Europe. There is a strong network of telecom operators that interact with the consumer mobile space, making it difficult for foreign smartphone brands to enter the market," he said.
After many years of operating in overseas markets, OPPO and Vivo have made profits by building up extensive sales and service networks, chuhaipost.com reported, citing a mobile phone agent in Russia. “Despite the problem of proper pricing when they first enter the market, these brands are able to bring successful experience in mature markets to a new market in one or two years through exclusive agents and offline stores in an attempt to maintain universal prices,” the insider said.
“While Xiaomi competes with its rivals by leveraging its advantages in product cost and sales volume, it is also becoming more channel-friendly as it further expands into overseas markets. For Xiaomi, which qatar telegram number database is asset-light and brand-focused, channel agencies may feel that the supply chain cannot be guaranteed, while the competition between them is chaos due to the lack of a universal pricing mechanism,” the report said.
“Concerned about the prolonged pandemic and tightening supplies of critical components such as chips, Chinese smartphone brands have been forced to rethink their regional strategies and focus on a more promising market,” Sun said, citing some Chinese brands shifting supplies from the Indian market to markets such as Europe and Africa.
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In the second quarter of last year, the overall share of Chinese smartphone brands in the Indian market fell sharply from a record high of 81 percent to 72 percent, largely due to factory closures and sales disruptions due to the COVID-19 pandemic and related lockdowns, followed by heightened anti-China sentiment in the country, according to a report by Counterpoint Research.