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Gillette mentioned above, made a great point in reminding

Posted: Sun Jan 19, 2025 10:23 am
by akbhasan185
great advantage for local businesses seeking industry links. While you’re at it, check out the alpha of the On-page Keyword Grouper to help you determine when to break up a topic into multiple pages instead of putting it all on a single URL. Finally, Casie Gillette’s reference to Recordit that lets you custom create GIFs immediately brought to mind Darren Shaw’s recent discovery that you can use these instead of static images on Google My Business Products if you save them as a JPEG instead of a GIF.

Don’t go overboard, but subtle animation could really help your local business’ cambodia phone number library products stand out! 5. Buck local trends and dare to be different Graph showing how print played a key role in Yankee Candles sales in 2020. Multiple MozCon 2021 speakers warned against running a business on assumptions. There are always news trends in marketing and shiny new things in the way of tech and strategy, but what actually matters is what works for your customers.

For example: Casie us that there’s a widespread narrative that “print is dead”. Tell that to Yankee Candles, whose print catalogues played a key role in their 122.9 million sales in 2020. It wasn’t long ago that almost everyone assumed the milkman was a thing of the past. Not so! Takeaway: don’t just latch onto fads. You may read that your local business needs to invest hours a week on social media marketing, but if your own customers are telling you that what they really want is home delivery, or better-trained staff, or a cleaner store.