What is mass emailing and how is it different from spam

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Being one of the main online marketing tools that has proven its effectiveness when properly organized and handled responsibly, mass emailing poses some threats to those who use it thoughtlessly. We will tell you about the rules of sending emails, business opportunities, the fine line with spam and other important things in the article.

What is mass emailing and how is it different from spam

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Automated email distribution to groups of brazil mobile phone numbers database addresses is called mass email distribution and can solve several problems. The company thus introduces clients to ongoing promotions, makes a special offer, notifies about discounts and new products, and finally, simply reminds them of itself in a friendly manner and invites them to resume cooperation.

For some, mass mailing becomes an effective way to increase sales, for others - a bitter disappointment called "Spam" with accompanying unsubscribes, blacklists and a damaged reputation. In the second case, the conclusion is made that the mailing does not work and should not be used at all, because marketers probably have certain secret knowledge that no one else can comprehend.

On the one hand, this is true: a competent specialist knows how to properly send out mailings. On the other hand, there is no secret, the rules are accessible and understandable, the main thing is to follow them. Then your letters will be “white”.

How to achieve this? You should start with the understanding that mass mailing does not involve creating a single letter that will be sent to all addresses in your base without exception. There should be several options, each sent to a specific group.