This is part of that schema markup It's the headline in there

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and clearly are about maybe a celebrity or a car brand or some other sort of broad topic like this. So this sort of unambiguous topic seems to be very important. 3. Click-worthiness The next requirement is more something you might be familiar with if you've optimized for YouTube or Twitter or Facebook or something like that, and it's this clickiness.

And to be honest, I'm sorry to say kind of being click-baity. The articles that do benin phone number library best on Google Discover are ones that sort of hint at something salacious in the title but don't reveal it. So they're really drawing in that click, and it seems to really reward that. Now it's worth mentioning this title. This is not a title tag, like you might be used to from SEO, and it's also not an Open Graph title, like you might be used to from social media optimization.

. This needs to be no more than 110 characters. Ideally pretty close to that. There's also this image. This image needs to be 1,200 pixels wide, and again it's referenced in that schema markup. Again, that can be a very important way of drawing in that click. 4. Speed The last sort of big requirement that I noticed is speed.