What is local SEO? Lakes on a map called Question Lake

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Boy looking down ripples in water overlayed on a map of California. Is life about to throw you into the deep end of the local SEO pool? Maybe you’ve just opened your business or have slowly realized that your existing business isn’t showing up very well on the Internet. Maybe you just got a new job at a local business that’s struggling because no one on staff has a background in online marketing and the boss is looking to you.

Maybe you’re trying to learn new skills to become a stronger candidate for a belize phone number library digital marketing agency job opening. Splish splash, hang on! I’ve got water wings for you in this column, answering seven of the most common questions Google receives from folks like you searching the Internet for an introductory understanding of what this thing called “local SEO” means, who needs it, how it works, how to study it to benefit a business you need to market, and more! Instead of expecting you to tread midstream as though you magically already know all these things, we’ll wade in together gently before we start swimming anywhere near the high water mark.

1. and Little Question Lake. Local search engine optimization (local SEO) consists of many actions you can take online and offline to make it easier for people in your community to find and choose a business you’re marketing. It’s simplest to think of local SEO as a form of customer service. In the real world, you take all kinds of actions to make a business visible, accessible, and appealing.