And here comes the fun part. The actual strategy. Integrate discounts into your email marketing strategy Email marketing and ecommerce discounts logically go hand in hand. Promotional codes are a must-have in an efficient ecommerce email marketing strategy . There are several techniques you can adopt, using GetResponse's automation and creative tools. You can send new discount codes to those who are subscribed to your newsletter: a fantastic reward for your subscribers, as well as an incentive to turn them into real buyers . The timing and content of these emails must always be calibrated to the demographic and behavioral characteristics of your subscribers .
You can also use the mailing list segmentation france telegram phone number list feature to better engage them. But also on your sales needs : you can discount unsold products or even propose personalized discounts for birthdays or anniversaries. Cross-Selling + Promo Codes Cross Selling is a technique that is worth exploring if you are aiming to increase the profitability of your Shopify store . In short, it consists of inserting personalized or complementary recommendations to what you are buying. For example: if you are selling a laptop, you can bring to attention a PC case or a wireless mouse.
You can combine cross-selling and couponing , offering a discount code for the purchase of the related product. A truly disruptive email marketing strategy in which all the elements work together to enhance the products in your store, both the most popular ones and those that are more difficult to place. To conclude Coupons and discount codes work because they trigger the idea of savings and an opportunity not to be missed in the minds of consumers . Email marketing does the rest because it is based on the consent of users to be contacted in case of new offers and discounts.