Promotional release: how to write?
Posted: Sun Jan 19, 2025 6:53 am
The press release is the main tool used by press offices to “sell” a news story or a topic for their client. It is through the release that journalists will learn about products, services, events, launches, etc. In order for a press release to achieve its objective, some techniques and care must be applied.
Check out seven strategies before publishing a press release:
1- Before writing, guide the client
After planning the communication, it is time to bahamas email list start writing the press release. It is important that the press office guides the client on the characteristics of the release, such as: language and technique applied to the text, style of approach, chronological order and relevance of the information (lead), etc.
This guidance is necessary to evolve from the institutional text to the report and, thus, extract the most from the news. The press office must guide the client, as trust is fundamental for the synergy of the work.
2- Press release: is it really news?
With all the guidelines in place, it's time to assess what has the potential to become news. An internal event won't always make headlines, nor will a product launch require a press conference. Therefore, it is the responsibility of the press office to point out the potential of each subject and extract what really makes news. Newsrooms receive thousands of emails every day, and for one to stand out, a lot of work is needed, starting with the press release.
Check out seven strategies before publishing a press release:
1- Before writing, guide the client
After planning the communication, it is time to bahamas email list start writing the press release. It is important that the press office guides the client on the characteristics of the release, such as: language and technique applied to the text, style of approach, chronological order and relevance of the information (lead), etc.
This guidance is necessary to evolve from the institutional text to the report and, thus, extract the most from the news. The press office must guide the client, as trust is fundamental for the synergy of the work.
2- Press release: is it really news?
With all the guidelines in place, it's time to assess what has the potential to become news. An internal event won't always make headlines, nor will a product launch require a press conference. Therefore, it is the responsibility of the press office to point out the potential of each subject and extract what really makes news. Newsrooms receive thousands of emails every day, and for one to stand out, a lot of work is needed, starting with the press release.