Then in position three, we've got this Best

[akbhasan185]

So maybe we think the site is splitting its equity between its two different URLs, or maybe Google is getting confused about which one to show. Or maybe Google considers it a duplicate content problem or something like that. One way or another, the site does less well as a result of having two URLs. So I've got this imaginary SERP here as an example. So imagine that Moz is trying to rank for the keyword "burgers.

" Just imagine that Moz has decided to take a wild tangent in its business uganda uganda consumer mobile number list consumer mobile number listmodel and we're going to try and rank for "burgers" now. So in position one here, we've got Inferior Bergz, and we would hope to outrank these people really, but for some reason we're not doing. Then in position two, we've got Moz's Buy Burgers page on the moz.com/shop subdirectory, which obviously doesn't exist, but this is a hypothetical. This is a commercial landing page where you can go and purchase a burger.

Burgers page on the Moz blog. It's more informational. It's telling you what are the attributes to a good burger, how can you identify a good burger, where should you go to acquire a good burger, all this kind of more neutral editorial information. So we hypothesize in this situation that maybe if Moz only had one page going for this keyword, maybe it could actually supplant the top spot.