The procedure includes three stages:
Posted: Sun Jan 19, 2025 6:47 am
Calibration of instruments.
A person participating in the study completes a series of tasks, for example, goes to a website, looks at several similar products, compares them and chooses the one that seems attractive to him.
Now let the subject calmly tell how he philippines email data made his choice, what influenced it, what he paid attention to and what he didn’t, etc.
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"8 Ways to Refuse a Client a Discount and Not Lose Them"
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Today, the world leader in eye tracker sales is Tobii. So, its specialists believe that approximately 5-15 people can be involved in research at the same time. It is important that nothing distracts the subject during the testing process (you cannot ask anything or distract them with an action).
3 Key Eye Tracking Indicators
How many subjects looked at the area of interest ? If 13 people take part in the test and only three of them looked at the logo, then the logo is placed extremely poorly.
How much time on average passes before the respondent first fixes his gaze on one of the zones of interest . If there are, for example, five such zones, then the report will show how many seconds passed before the subject stopped his gaze on the first zone, then on the second (also - how many seconds were spent), etc. In this way, you can understand how attractive each of the zones of interest is.
How long does the gaze stay on each of the areas of interest ? That is, this indicator shows which of the areas attracts the most attention. For example, the respondent studied the first for 3 seconds, and the second for 6, etc.
3 options for visualizing research
A very large amount of data can be collected during eye tracking studies, but how can it be interpreted? There are special programs for this that work on the basis of big data. The resulting visualized information can be presented in three forms:
Eye movement map . It will show the points where the gaze lingered, as well as the lines along which it moved.
A fog map, which is a type of heat map . Visually, it looks something like Webvisor in Yandex, i.e. the entire picture is black and only transparent points of gaze fixation are visible.
The most commonly used heat map is the one where the eye is looking at a particular point, highlighted with colored spots, and the longer a person looks at a particular point,
A person participating in the study completes a series of tasks, for example, goes to a website, looks at several similar products, compares them and chooses the one that seems attractive to him.
Now let the subject calmly tell how he philippines email data made his choice, what influenced it, what he paid attention to and what he didn’t, etc.
Read also!
"8 Ways to Refuse a Client a Discount and Not Lose Them"
Read more
Today, the world leader in eye tracker sales is Tobii. So, its specialists believe that approximately 5-15 people can be involved in research at the same time. It is important that nothing distracts the subject during the testing process (you cannot ask anything or distract them with an action).
3 Key Eye Tracking Indicators
How many subjects looked at the area of interest ? If 13 people take part in the test and only three of them looked at the logo, then the logo is placed extremely poorly.
How much time on average passes before the respondent first fixes his gaze on one of the zones of interest . If there are, for example, five such zones, then the report will show how many seconds passed before the subject stopped his gaze on the first zone, then on the second (also - how many seconds were spent), etc. In this way, you can understand how attractive each of the zones of interest is.
How long does the gaze stay on each of the areas of interest ? That is, this indicator shows which of the areas attracts the most attention. For example, the respondent studied the first for 3 seconds, and the second for 6, etc.
3 options for visualizing research
A very large amount of data can be collected during eye tracking studies, but how can it be interpreted? There are special programs for this that work on the basis of big data. The resulting visualized information can be presented in three forms:
Eye movement map . It will show the points where the gaze lingered, as well as the lines along which it moved.
A fog map, which is a type of heat map . Visually, it looks something like Webvisor in Yandex, i.e. the entire picture is black and only transparent points of gaze fixation are visible.
The most commonly used heat map is the one where the eye is looking at a particular point, highlighted with colored spots, and the longer a person looks at a particular point,