If your company is a traditional industrial company, sales representatives may consider that implementing a CRM is a waste of time that will not yield any benefit. And although it will be a slow process at first, in the long term it will bring many benefits to the company.
1. Automated and customized processes
Embrace and trust automation technology. With a CRM you can automate internal or customer communications that tend to be repetitive. You can create automation processes that will allow salespeople to focus on what matters most to the business without eliminating the human factor in critical communications. For example, when a person is interested in your product on the website and we have their email, we can send them a personalized email offering a free consultation or a deal. We can also automate netherlands email list internal notifications and customer assignments to our sales team. Ideal management for industrial companies!
2. All data at all times
By having all customer history centralized on a single platform, data management becomes immediate. In addition, CRMs are software that work in the cloud, so you can access data from any device and anywhere.
This is undoubtedly one of the fundamental advantages of a CRM: being able to access all the information about the companies and people who are part of the relationship with the customer.
3. Reduce the sales cycle
Industrial companies will be able to offer commercial solutions that are strategically designed to respond to the needs of each client, thus reducing the sales cycle and achieving greater benefits.
4. Improve the productivity of sales teams
CRM is more than just software, it is a complete system that will allow you to shorten sales cycles, improve conversion rates , and help potential customers throughout the purchasing process. According to data collected by Carolina Samsing, LATAM director at HubSpot, CRMs have led to improvements in sales conversion rates of more than 300%.
In any case, a training phase is recommended for employees with the new system in order to take advantage of all the functionalities available.
5. Anticipate potential customers' problems
Having up-to-date information on each client and working together with the marketing team allows you to research and follow up on clients correctly. Information is power and with it you can offer unbeatable solutions to the problems of your potential clients.
On the other hand, industrial companies can offer personalized service through any communication channel . By centralizing all the information, the Sales, Marketing and Customer Service departments can benefit from knowing the preferences and needs of each client.
6. Improve customer retention rate
A CRM is a scalable solution that adapts to different company sizes and helps to have a healthy database of potential clients and customers. According to Salesforce data, a CRM improves customer retention by 27%.
With all customer data centralized in a single tool, you can say goodbye to tedious Excel and lost emails in your inbox. With a CRM, it is possible to constantly monitor and analyze the performance of a company's sales and business.
Do you want to start using an industrial CRM? Check out our post on the topic
7. Improvements in marketing strategies
By having all the history and knowledge about customers, marketing teams can create segmented and personalized campaigns that increase conversion rates. It is a perfect opportunity to integrate two departments that have historically worked separately: Marketing and Sales .
8. Integration with other data source services
CRM systems such as Salesforce, HubSpot or Kommo allow you to make useful integrations to link information with other business management services such as customer service or support.
This is an excellent solution when dealing with multiple points of contact with a customer. For example, there are social CRM systems that are grouped with social networks. In addition, a CRM is a positive experience for the customer.
Bear in mind that implementing a CRM in an industrial or B2B company can slow down processes at first, and if your flow of sales opportunities is low, it may not be the right time to have a CRM. Remember, this management and strategy model allows you to work by placing the customer at the core of your company's activities.
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