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This allows us to optimize strategies to achieve better

Posted: Sun Jan 19, 2025 6:21 am
by sumonasumonakha.tu1
But all of these concepts indeed use data analyses to improve a business’s performance and prepare for the future. Web analytics refers only to the universe of web data (websites and pages). Digital analytics covers data from several interactive channels, including websites and web pages, but also mobile, social networks, and others. Marketing analytics, in turn, encompasses all data related to marketing, whether offline or online channels.


The benefits of marketing analytics In an increasingly complex and competitive scenario, marketing gcash phone number list analytics tends to be the difference-maker. Shopping journeys have become chaotic, consumers have become more demanding, competitors are more attentive, and resources are scarcer. Companies that know how to use data to understand their context, seize opportunities, and minimize risks can have better results. Below, you will see the benefits of marketing analytics that can put your company ahead of the competition! Measure strategy performance Perhaps this is the main benefit of marketing analytics: you can monitor your marketing performance and know what is working well and what can be improved.


results and our objectives. Quantify the ROI of strategies Another measurement you can make relates to return on investment (ROI), especially in Digital Marketing. This way, you can assess the impact of your campaigns and strategies on the company’s cash and focus on optimizing your financial return — which, in the end, is what really matters. Stay focused on goals When evaluating strategy performance, the goal is to verify if you are making progress towards the company’s objectives.