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You should work with rich customers differently. Just show the most expensive items and see how the client reacts. Along the way, find out details, for example, what length is needed, color, maybe the person is used to a certain brand, etc.

Often, rich people strive to compete with each other on the principle of "whoever has the most expensive thing is cooler." Many purchases are made precisely for this purpose. In general, the desire is quite understandable, but no one will ever tell you this out loud.

It also happens that a buyer buys a rather taiwan business email list expensive thing, but it is clearly unusual for him. For example, a person wants to make a good gift to someone or even to himself (in honor of some important event). Such clients most often completely rely on the seller, because they understand little about branded expensive things. All you have to do is competently consult and sell.


Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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3 Main Types of Wealthy Buyers
There are quite a lot of rich people in Russia. Among them are high-ranking officials, successful company owners, lucky young businessmen who suddenly became rich, etc. Yes, Roman Abramovich or Oleg Tinkov most likely make purchases in places completely different from your store or website.

However, many successful entrepreneurs and other rich people are undoubtedly part of your target audience. And all of it can be divided into the following classes:

Old School Millionaires
Their "creative" careers began back in the USSR. It is clear that the concept of "business" as such did not exist in the state at that time. And any "Mr. Koreiko" was destroyed at the root. And nevertheless, many managed to either take a liking to the state trough (being a party leader), or organize a cooperative (a brainchild of those times) or open a business after perestroika.